Monthly Archives: December 2009

ELECTIVE CONSUMERISM!

Bill Roth, Green Business Coach for Entrepreneur.com highlights a quote by Seth Kaufman, director of media strategy for PepsiCo North America on “elective consumerism” and how consumers now “…value experiences much more than material possessions.” Continue reading

Posted in The Awareness Customer | Tagged , , , , , , , , , | Leave a comment

Smart Grid, Revolution or Revolt?

In the mid-1990’s while serving as the General Marketing Manager for Georgia Power I had the honor of managing the team of exceptionally bright people that designed an industry-pioneering meter-linked, integrated real time pricing/demand side management program. Today I understand … Continue reading

Posted in The Awareness Customer | Tagged , , , , , , , , , , , , , | Leave a comment