The following links are to the key innovations profiled by Earth 2017 in 2011 that will be driving 2012′s economic growth:
Energy Efficient, U.S. Manufactured Cars.
Earth 2017′s economic model estimates that 6% employment levels could be achieved if Americans purchased 13 million U.S.-made 50 MPG cars per year. In 2011 Earth 2017 conducted test drives of the Chevy Volt, Nissan Leaf and Mitsubishi i. While their prices are too high compared to their fuel savings to justify a purchase for most consumers these cars are examples of America’s path for restoring American manufacturing and winning Energy Independence. What this pioneering generation of electric cars has successfully demonstrated is that electric cars are as fun to drive as gasoline powered cars.
Farm To Folk Food Supply.
Farm To Folk is emerging as the food supply alternative to manufactured mass production food. Wineries like Quivira and Frog Leap were profiled as pioneers in biodynamic farming techniques that offers healthier food produced with a dramatically lower environmental footprint. The key to gaining price competitiveness for sustainable farming is to dramatically increase its scale from a level that is less than 1% of our total farm acreage. Financing entrepreneurs are emerging like Craig Wichner who are starting venture capital funds to finance the conversion of industrial farms to sustainable farms. And the marketing of organic foods is growing in sophistication and success as companies like Nest Collective and Newman’s Own Organic pioneer commercial scale sales to consumers. The third part of this Farm To Folk innovation is the emergence of local gardening as profiled in this link to a video on the Moraga Gardens.
Green Business Best Practices.
When Earth 2017 was founded four years ago there were only a few business case study examples demonstrating that a company can make money going green. 2011 saw an explosion in best practices across the range of greening the supply chain, greening the office and selling green that are now significantly growing business profits.
2012 will continue the trend begun in 2011 where energy efficiency delivers a superior Return On Investment to investments in bonds or stocks. In 2011 Earth 2017 profiled best practices in greening an office and the emergence of LED lighting as best practices that is growing in its price competitiveness.
Earth 2017 profiled the mega-shift by consumers searching for smart, healthy and green solutions. Pioneers profiled in 2011 that are successfully marketing to these consumers included Care2, the largest online community for healthy and green living. Also profiled was Green Box Top, an innovator in green daily price promotions. And experts from Atomic Online and comScore shared best practices for connecting with green customers via the web and videos.
Bill Roth is the founder of Earth 2017. His book, The Secret Green Sauce, profiles case studies of business best practices that make money and a difference. He has coached hundreds of business owners and leaders through the Green Builds Business program created by the U.S. Hispanic Chamber of Commerce funded by Walmart.