Monthly Archives: March 2011

How To Do Green Content Marketing To Increase SEO

Content marketing is engaging your existing and potential customers on topics of importance to them. If a business is trying to attract fans a proven strategy is to offer a price discount coupon on Facebook. The marketing question is “Now … Continue reading

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Moms (Concerned Caregivers!) Going Green Using Smartphones!

If you have a business selling to moms memorize this statistic developed by BabyCenter┬«: MOMS ARE 18% MORE LIKELY THAN AVERAGE TO HAVE A SMARTPHONE, and 51% of moms say they are “addicted to their smartphone! And what has motivated … Continue reading

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MPG + Bio-Fuels = Consumer Savings, Energy Independence and Jobs!

The United States annually imports approximately 4.3 billion barrels of oil. This is hurting our economy by crushing our balance of payments which is contributing to the devaluation of the dollar. And oil prices are crushing consumers at the gasoline … Continue reading

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The Emerging Branding War! Green Smartphone App, Brands and Private Labels

A branding war has emerged. The three contestants are national/international brands, private labels offered by large retailers and the new entrant, the green smartphone app. Market research is projecting that private brands will double in size to 50% of brand … Continue reading

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Green and Content Marketing: The “New Black Dress” And Best Practice For Business Advertising?

Rebecca Lieb posted a telling article in iMedia claiming that content marketing is the “new black” for business advertising. Here’s why: 35% of CMOs believe content marketing is the future of marketing, almost double from just 2006 69% of consumers … Continue reading

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Green Marketing Best Practice: Pro Bowl Football Player Empowering Kids With Green Leadership

Ovie Mughelli is one heck of a football player. He plays the game like Vince Lombardi taught it, hard-nose hitting and team play. He is a Pro Bowler, the ultimate recognition for an individual professional football player. Ovie Mughelli is … Continue reading

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Buy Local Sustainability: A Solution To Food and Fuel Price Inflation

The Federal Reserve reports no inflation. That conclusion is being lost on consumers. Here’s what they are feeling in their pocket book: Gasoline prices have risen from below $2.50 in 2009 to approaching $4 per gallon Ground beef prices are … Continue reading

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