Monthly Archives: March 2011

Etsy: Retailing Best Practices For Buy Local, Buy Handmade, Buy Green!

Etsy is a web site that is a BEST PRACTICES example on the new sales paths that can be created with customers seeking products that are defined by their authenticity. Etsy began as a website that offered a global market … Continue reading

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Green Marketing Revolution: Values Marketing Via Smartphone Apps and Facebook

Smartphones, smartphone apps and Facebook are engineering a marketing revolution that could enable the marketing dreams of companies seeking to grow green revenues. Here’s what Facebook is doing. They are working on software that will ship an ad to your … Continue reading

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3 Best Practices For Saving Money Through Net Zero Water Management

Water is emerging as the next “oil” in terms of its cost to consumers and its global supply issues. Here’s two key facts about water provided in a new study entitled Toward Net Zero Water: ONLY .007% of the world’s water … Continue reading

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Part Two: 4 Sales and Marketing Best Practices For Retail Success With The New Consumer

BBMG has published new research identifying 70 million “New Consumers” that are evaluating their purchase of products and services based a Triple Value Proposition. Part One of this two part article series outlined the Triple Value Proposition of: Practical Benefits. The … Continue reading

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“New Consumer” Is Propelling Smart, Healthy And Green Economy: Part One

Looking to grow revenues? BBMG’s new study entitled Unleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability documents the mega-trend business opportunity that Earth 2017 projects will be a global $10 trillion annual revenue economy for smart, healthy and … Continue reading

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Hispanic Green Consumers: New Air Quality Evidence Supporting Their Environmental Focus

Market research is finding that minorities, most especially Hispanics, have a higher sensitivity to the need for environmental protection and green products. Here is new evidence supplied by the Center for American Progress: 66% of Hispanics, over 26 million people, live … Continue reading

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American Consumer’s Energy Policy: Conservation, Renewable Energy and Natural Gas

Americans are implementing conservation and energy efficiency in their homes. They see the benefits of solar, wind and natural gas as worth the risks. These are the just released findings from a new Harris Poll conducted in February 2011. A … Continue reading

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