Monthly Archives: September 2012

Caesars Entertainment And Code Green Best Practices

Posted on September 23, 2012 by Bill Roth

The bottom line for businesses is that sustainability has to contribute to the bottom line. Caesars Entertainment and their sustainability program called Code Green provides a compelling case study on how to make money going green by reducing costs and … Continue reading →

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Gamification: HR Solution For Engaging Work Associates To Go Green

Posted on September 23, 2012 by Bill Roth

Gamification is growing into a valuable human resources tool for motivating work associates to cut costs by adopting sustainable best practices. Gamification is the use of game design and mechanics to engage people in changing their behaviors. Think Farmville played … Continue reading →

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HR Best Practices: Motivating Work Associates To Go Green

Posted on September 23, 2012 by Bill Roth

Developing programs that motivate work associates to go green is an emerging value creation path for human resources professionals. The case-study evidence is growing rapidly that work associate adoption of sustainable best practices results in reduced costs and increased sales. … Continue reading →

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Price Is The Ultimate Sustainability Metric

Posted on September 17, 2012 by Bill Roth

Price is one of mankind’s most effective communications tools. It will also prove to be the ultimate sustainability metric. Here’s why. 85% of consumers say they will buy a more sustainable good or service versus a less sustainable one if … Continue reading →

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