Monthly Archives: February 2013

Electric Cargo Van Solution To Business Pain At The Pump

While the horsepower buzz at the North American International Auto Show was the absolutely stunning Corvette and the Cadillac ELR all-electric coup was standing room only for the press I thought the most important vehicle was hidden in the far … Continue reading

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Chairman Bill Ford and CEO Alan Mulally On Ford’s Sales Success Built Upon Sustainability and CSR

During the North American International Auto Show, I had the opportunity to meet with Ford’s Chairman Bill Ford and CEO Alan Mulally to discuss Ford’s business strategy and the role sustainability plays in it. Bill Ford Ford Motor Company’s business … Continue reading

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Ford’s “Go Further” Brand Messaging Anchored Upon CSR And Sustainability

Business Insider recognizes Ford Motor Company as one of the world’s top-ten “hottest brands.” Ford’s peers in this ranking include Google, Kindle and YouTube. Tellingly, no other car company made this list. This branding success has helped to sell 2+ … Continue reading

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Ford Global Electric Fleet Manager Explains Car Electrification Technologies

KPMG recent research tellingly entitled The Transformation of the Automotive Industry observes that, “The global automotive industry is undergoing a fundamental transformation due to increasing consumer preferences toward vehicles with a lower carbon footprint.” This growing consumer focus upon carbon … Continue reading

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Ford C-MAX Energi Electric Hybrid: Fun, Quick, Green And Connected

Imagine cars as “cool” as an Apple iPad or iPhone where you play games that generate real cash rewards or that can connect you with that hot-looking person driving next to you. That is the future I saw at the … Continue reading

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