Monthly Archives: September 2013

10 Sustainable Branding Best Practices, Unilever and Sketches

Consumers are engaged in sea-changing search for businesses that are authentic in their commitment to customers. According to a Harris Interactive survey, 44% of Americans have a “poor” or “terrible” opinion of Corporate America. Less than a third of Americans … Continue reading

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Green Sells: Rainforest Alliance’s Shop The Frog!

Rainforest Alliance is proving that green products win customers and grow sales. Impressively, Rainforest Alliance certified chocolates now represent 10% of the world’s chocolate sales. Their certified teas have 12% worldwide market share. Approximately 15% of all bananas are Rainforest … Continue reading

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Winning Sales With The $1.3 Trillion (and greener) Latina

Latinas have emerged as a major business opportunity for businesses. Their $1.3 trillion of annual buying power is equal to Mexico’s annual Gross Domestic Production! They are also sophisticated consumers seeking products that align with their triple bottom line focus … Continue reading

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