Monthly Archives: October 2013

Walmart Price Buster: $8.88 LED Light Bulb Puts $134 In Your Pocket!

Walmart has just broken the $10 price barrier for LED lights. Their stores have in stock a 60 watt equivalent LED light bulb that is being sold for only $8.88. Over its estimated 22-year life this bulb is estimated to … Continue reading

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How Sustainability Is Growing Unilever’s Brand Equity and Profits

Unilever is a pioneer in the art of winning customers and creating competitive advantage with brand authenticity through their positive impacts upon human and environmental well-being. Their CEO, Paul Polman, has staked his professional career on a strategy that says … Continue reading

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