Author Archives: Bill Roth

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to Entrepreneur.com, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.

Customers Are Driving Electric Utility Disruption

To remain competitive and relevant the electric utility industry, and their regulators, will need to place their focus on the sustainably sourced guaranteed lower monthly electric bill. Continue reading

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Sustainability Professionals Need To Act Weird

On this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, … Continue reading

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Solar Is Getting Weird

The California solar homeowners I work with are acting pretty “weird” compared to the rest of America. This summer when the rest of America will be keeping their thermostats set at higher than desired levels to avoid the dreaded high … Continue reading

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American Competitiveness In Renewable Energy

The price of solar energy is falling like a rock driven by global manufacturing economies of scale. Deustshe Bank projects the price of solar energy will be at grid price parity in all fifty states by 2016. The “war on … Continue reading

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Five Ways To Win Food Customers

McDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods. But that is just half of the story. The Supermarket News’ survey presented at the Natural Product Expo West found that health … Continue reading

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Healthy Foods Sales Growing Three Times Faster Than Conventional Food Sales

The big news from the 2015 Natural Product Expo West was that the American consumer is buying healthy foods at volumes never seen before. Healthy and wellness products are achieving three times the sales growth as conventional food products. A … Continue reading

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Sustainability Sells

Walmart’s recently announcement “Sustainability Leadership Shop” website is the latest example of the importance sustainability has in winning customers and growing sales. The website’s marketing banner is “Making it easier to save more today, for a better tomorrow.” Impressively, Walmart … Continue reading

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