Author Archives: Bill Roth

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to Entrepreneur.com, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.

How 2014 Oil Price Collapse Threatens Sustainability

1980 was the last time we had an oil price collapse. Americans buying fuel efficient vehicles created the 1980 oil price collapse just as they have contributed toward today’s oil price collapse. But what consumers did in response to lower … Continue reading

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Hyper Engaged Online Consumers Key To Sales Success

‘Tis the season for political rhetoric. Environmental regulation that protects human health from climate change and smog is being defined as a “war on coal.” Presidential candidates are posturing on key economics issues while the middle class suffers under fifteen … Continue reading

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Oil Price Collapse And America’s Technology Crossroads

The oil industry has done a great job of self-promoting their increased production capacity as the reason for the collapse in oil and gasoline prices. Let’s get the facts right. The world has been, and continues to be, awash with … Continue reading

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China’s 20% Renewable Energy Commitment Challenges U.S. Electric Utility Industry

The U.S. electric utility industry now confronts a new disruptive business reality from China’s announced commitment to source twenty percent of its energy from renewable technologies like solar and wind. This commitment is not a “non-binding charade” as characterized by … Continue reading

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Operating Your Business In A Carbon Surge Economy

Your business now operates within a carbon surge economy. The surge in carbon emissions is rapidly raising your business risks and the cost of doing business. Extreme weather tied to carbon surge is reducing your business revenues by disrupting customer … Continue reading

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Four Green Steps To Increased Revenues For Small Businesses

Have you ever heard of a Chinese restaurant serving sustainably sourced organic food? Probably not. Yet I know of a first-generation Chinese restaurateur facing extreme competition who saved his business by offering organic Chinese food. His restaurant is now packed … Continue reading

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Millennial Activists Reshaping America’s Economy

Millennial activists are now driving revenue growth in the American economy. Their quest to be “cool with a purpose” is driving the revenue success of Apple, Google, Patagonia and Chipotle. They are also a key demographic group that is driving … Continue reading

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