Author Archives: Bill Roth

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to Entrepreneur.com, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.

How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

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Write A Winning Elevator Speech

Having a green business plan is mission critical if your company is going to grow revenues in the global green economy that has leaped in less than a decade to multi-trillions of dollars in annual revenues. Business success is now … Continue reading

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Boomers’ Sustainability Diet: How I Lost 20 Pounds

If you are a member of the boomer generation then this is a must read. We are the first generation raised on fast food and suburban living. It has been a great run of cheese burgers, fries and driving everywhere … Continue reading

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Clean Technology Stuns International Auto Show

Would you use email or text messaging any less if the Post Office slashed the price of stamps by half? Of course not. The technologies just revealed at the North American International Auto Show (NAIAS) could have a similar impact … Continue reading

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Bill Roth’s First Look Of Electric Volt From NAIAS 2015

The 2016 Chevy Volt electric hybrid looks great, offers performance that consumers want and is priced to sell (estimate of $30-35K before tax credits and state rebates). The Volt launches the auto industry into electric vehicles 2.0 by aligning with … Continue reading

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How 2014 Oil Price Collapse Threatens Sustainability

1980 was the last time we had an oil price collapse. Americans buying fuel efficient vehicles created the 1980 oil price collapse just as they have contributed toward today’s oil price collapse. But what consumers did in response to lower … Continue reading

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Hyper Engaged Online Consumers Key To Sales Success

‘Tis the season for political rhetoric. Environmental regulation that protects human health from climate change and smog is being defined as a “war on coal.” Presidential candidates are posturing on key economics issues while the middle class suffers under fifteen … Continue reading

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