Did you know that YouTube is second only to Google in web searches?
This is a tremendous new opportunity for green marketing.
Consumers are looking for what to buy and who to buy from as they search for “in me, on me and around me” solutions. Following the cliche of a picture is worth a thousand words then what better way to help consumers find your company and understand your product than a web-based video?
comScore, a leader in measuring the digital world, reports that Internet commerce in 2010 grew 9% to $227 billion in sales.
Amazingly, those of us on line are exposed to 23 TRILLION display ads, a 23% jump from 2009!
And 94% of consumers say online research influenced their purchase decision.
Here’s another example of the increasing power of the Internet upon consumer decision-making. 51% of online moms decided against purchasing a consumer electronic product based upon what they read!
What does this mean for a green business seeking to win customers?
According to Yahoo the number one 2010 Internet search topic was the BP Oil Spill! Increasingly, the Internet is now the preferred path for consumers seeking to self-educate themselves and to connect with others via social media to learn first hand on what is real and what is really greenwashing.
So what best practices are being used by businesses to connect over the Internet with customers seeking green and wellness products?
One growing path is video. Today, Americans averaged 14 hours of Internet video viewing. And while a majority of video-viewing is focused upon entertainment an increasing number of consumers are using sites like YouTube to search for information supplied in a video format. In the following exclusive video interview with Dan Piech of comScore he explains how YouTube is only second to Google in terms of searches. Dan also outlines comScore’s research and observations regarding best practices for using video in marketing to consumers. This is a “must watch” video for green businesses seeking insights out how to break through the “volume” on the Internet so green customers can find you.
CLICK HERE to watch Dan’s interview!
Bill Roth is the founder of Earth 2017 that focuses upon the emerging smart, healthy and green economy. His book, The Secret Green Sauce, profiles best practices of businesses making money going green.
