TrueCar.com has conducted research on the difference between what type of cars women buy and what type of cars men buy.
Here’s the top ten cars that have at least 50% of their customers as women:
- Volkswagen New Beetle
- Kia Spectra
- Nissan Rogue
- Volkswagen Eos
- Hyundai Entourage
- Volvo S40
- Jeep Compass
- Honda CR-V
- Nissan Sentra
- Hyundai Tucson.
Here’s the top ten cars where at least 50% are purchased by men:
- Porsche 911
- GMC Sierra
- Chevrolet Corvette
- Chevrolet Silverado
- Ford F-Series
- BMW M3
- Ford Ranger
- Toyota Tundra
- Dodge Ram
- Audi S5.
Here’s three pretty obvious observations in comparing the two lists:
- Women buy more fuel efficient cars.
- Men are attracted to either size (truck) or power (Porsche) or both!
- If we are now in heading into a world of $4 per gallon gasoline then please take a look at how many USA car manufacturers are connecting with women buying fuel efficient vehicles. Not good!
The Truecar.com study aligns with market research identifying moms as Concerned Caregivers, along with the Millennial Generation and Sustainable CEOs, that are the three consumer segments driving the Green Economic Revolution. Their combined buying power is $10 trillion, annually! And the Millennial Generation is pushing the transportation curve toward sustainability even further through their preference for walkable, transit available housing and use of daily car rentals as an alternative to owning a car.
The key question, when will boomer men engage?
Bill Roth is the founder of Earth 2017 that focuses upon the emerging smart, healthy and green economy. His book, The Secret Green Sauce, profiles best practices of businesses making money going green.