Women Are From Spin Class and Men Are Lost In Space

Bill Roth The Boomer Generation DietWE JOINED A HEALTH CLUB a couple of months ago. My wife wanted more strenuous exercise than walking our dog Cooper. Proud of her.

Her first month of exercise was defined by a machine that simulated walking up stairs. It was strategically positioned directly in front of a TV hung from the ceiling. Earplugs in. Eyes up. Step. Step. Step. Step.

“How was exercise today,” I asked?

“I just love that Fixer Upper show. Joanne is so cute. Chip can be funny.”

Obviously that was not what I expected to hear from a “how was exercise” question.

I was immediately on guard.

Was this another mind game women play on men? What happens if I agree that Joanne is cute? Will I be branded with “men!” if I think Chip’s craziness works for me?

Who knew a step machine could create such minefields?

Then in month two at the health club my life was forever changed. She attended her first spin class. Continue reading

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Surviving and Thriving In A Future Tech Economy

VW's concept vehicle designed around consumer electronics using electric + autonomous driving technologies

VW’s concept vehicle designed around consumer electronics using electric + autonomous driving technologies

CREATIVE DESTRUCTION defines future tech. Think Amazon vs Sears. The business model of retail work associates serving customers in shopping malls is being displaced by smart phones and artificial intelligence (AI) devices like Amazon’s Alexa. Amazon ends up hiring thousands of new work associates while traditional retailers like Macy’s close stores. Amazon’s stock price has grown 400% over the last five years while Macy’s is considering selling the business.

This creative destruction process defines our economic future. But it raises this question:

How to survive, or even thrive, in a future tech economy of simultaneous value destruction and value creation? Continue reading

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Five Ways VR Tech Will Cut Cost and Win Customers

Does this look like the future? Earth 2017's founder Bill Roth first experience in a virtual reality chair.

Does this look like the future? Earth 2017′s founder Bill Roth first experience in a virtual reality chair.

Virtual reality (VR) and augmented reality (AR) technologies are going to reshape our businesses.

They already have at Ford. They now use VR in designing cars. Work associates located on different continents hold meetings in 3D through VR conferences. Ford has cut costs and reduced worker lost work time by using VR technologies to re-engineer the assembly line.

VR is a computer generated 3D environment. I was blown away with VR tech when Ford sat me in a motorized chair linked to their latest VR technology. The VR headset sat on my head covering my eyes with speakers over each ear. This headset placed me in a 3D city sitting in a futurist urban vehicle. Then this autonomous vehicle began flying between office towers. My brain kept telling I was sitting in a chair in Detroit. My senses told me I was flying. My senses won and I got motion sickness.

This might sound like a game. It is not. VR is an unbelievably vibrant new sales door to your customers! Continue reading

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How The U.K. Is Fighting Obesity And Added Sugar

Loving food without eating added sugar

Loving food without eating added sugar

We are in a national weight crisis. Obesity death rates now approximate those tied to smoking.

Maybe the most chilling fact tied to our weight crisis is that 17% of our children are obese. Obese children have a higher risk of heart disease, diabetes and cancer as adults. But the health consequences of children obesity is not just tomorrow’s problem. A child who is obese for two conservative years incurs 3.5 times the annual health care costs of a non-obese child. The hospitalization costs for obese children have doubled in less than ten years to approximately $250 million per year.

The good news is that the obesity growth rate for children has flattened. Moms are acting to protect their children by improving their diets and promoting physical activity.

But the commitments by moms are not enough to stop our national weight crisis. What is required is a national commitment. As an economist, the choice is as clear as choosing health and prosperity or illness and health cost created bankruptcy. Continue reading

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How I Survived My First Spin Class

Lose weight, have fun and live more+

Lose weight, have fun and live more+

It rained in San Diego. Actually it poured. Five inches in five days.

Five inches of rain in San Diego is like two feet of snow in New York City. Drivers lose their minds and control of their cars.

With this weather there was no way I was doing my typical street bike ride along the coast.

So I went to my first spin class. Continue reading

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How Virtual Reality Will Radically Change Your Job and Life

Does this look like the future? Earth 2017's founder Bill Roth first experience in a virtual reality chair.

Does this look like the future? Earth 2017′s founder Bill Roth first experience in a virtual reality chair.

Virtual reality (VR) is poised to disruptively change your job and life. Ford just provided me demonstrations and briefings on how they are using VR technology today and their vision of the future. What I saw and learned is shocking.

VR is a computer generated 3D environment. Ford sat me in a chair connected to their latest VR technology. I was shocked when I began experiencing motion sickness, the VR generated sensation of soaring around 3D office towers inside a futuristic urban vehicle was that real. My brain kept saying it was not real. That I am sitting in a chair. My senses and stomach were convinced otherwise.

That is where VR is today. For laypeople, VR is a really cool amusement. Now imagine being able to actually drive a vehicle through VR. That is where we are heading in terms of our lives, economy and the environment. Continue reading

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How Consumer Electronics Are Radically Redesigning Our Cars

VW's concept vehicle designed around consumer electronics using electric + autonomous driving technologies

VW’s concept vehicle designed around consumer electronics using electric + autonomous driving technologies

Stop thinking of cars as a motor and wheels. Instead, think of cars in terms of computer chips, graphic cards and batteries. It is consumer electronics, rather than mechanical systems like combustion engines, that will define our vehicles in the 21st Century. Continue reading

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