Economists Ask If Energy Efficiency Is A Good Investment

As if we economists do not stir up enough trouble by pontificating on national monetary policy we have now hit the hornet nest on energy efficiency. Recent economic analysis points to The Secret Green Sauce By Bill Roth, Green Business Coachenergy efficiency investments delivering as little as half their promoted savings. This is more than a little upsetting to an environmental community attempting to protect humanity from global warming. Will we investigate Santa Claus next? Continue reading

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Five Demographic Megatrends Driving Your Business Success

Millennial selfieFive demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Companies like Apple and Netflix that align with these megatrends are realizing explosive customer growth. Companies like McDonalds and your local cable company are struggling with these demographic mega-shift and their ability to retain customers. Here are the five demographic megatrends that are driving 21st Century business success: Continue reading

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Will Clean Power Plan Include Customer Owned Solar

DSC_0031The EPA has released it Clean Power Plan. The Clean Power Plan is designed to dramatically reduce global warming emissions by electric utilities. Massively increasing the deployment of zero-site emissions solar power is a key implementation path of the Clean Power Plan. Under the Clean Power Plan each state is empowered to design their plan for achieving their emission reducing goals.

The adoption of the Clean Power Plan begs this question:
Why shouldn’t an electric utility customer be able to put all the solar equipment possible on their roof, net out their electric bill plus sell any surplus to the grid for a profit? But what state allows this today? The answer is none. Continue reading

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Four CSR Best Practices That Grow Sales

The Secret Green Sauce By Bill Roth, Green Business CoachWould you like to grow your revenues by 20%? Is your business caught in a price war that is killing your profit margins? Evidence continues to grow that CSR (Corporate Social Responsibility) and sustainability are the paths to selling more at higher prices! Your customers, armed with their smart phones, are demanding that you win their business by offering products and services that cost less and mean more. This is an unbelievable opportunity to win market share and customer loyalty for those businesses that can deliver price competitive “in me, on me and around me” customer solutions. Continue reading

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California Economy Achieves Growth With Less Pollution

San Francisco California Bill RothCalifornia is achieving superior and sustained economic growth while also reducing climate changing pollution. At a time when the California economy is growing faster than the U.S. economy the California Air Resources Board reports that the State has reduced greenhouse gas emission by 1.5 million metric tons. California is now proving to the rest of the U.S. that economic success does not require increased pollution. Continue reading

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Customers Are Driving Electric Utility Disruption

BN-AM645_musk_DV_20131121100316The sustainably sourced guaranteed lower electric bill is the true disruptive challenge confronting electric utilities and their regulators. Competitors like Elon Musk are offering it. Utilities are not. And most importantly, customers want it and are buying it. Continue reading

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Sustainability Professionals Need To Act Weird

The Secret Green Sauce By Bill Roth, Green Business CoachOn this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, sustainability has become a core best practice of business and community success. My economic research points to the achievement of a multi-trillion dollar global annual revenue economy that is growing profits, reducing environmental impacts and creating jobs.

With success comes some frustration within the sustainability professional community. The central theme of this frustration is often over the scale or intensity of CEO engagement. It is not that sustainability professional do not feel their CEO is unsupportive or unaware of their efforts or the value of sustainability. Rather, the issue is how to get the degree of CEO support that would make sustainability the foundation of their company’s strategies and activities. Continue reading

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