As if we economists do not stir up enough trouble by pontificating on national monetary policy we have now hit the hornet nest on energy efficiency. Recent economic analysis points to energy efficiency investments delivering as little as half their promoted savings. This is more than a little upsetting to an environmental community attempting to protect humanity from global warming. Will we investigate Santa Claus next? Continue reading
Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Companies like Apple and Netflix that align with these megatrends are realizing explosive customer growth. Companies like McDonalds and your local cable company are struggling with these demographic mega-shift and their ability to retain customers. Here are the five demographic megatrends that are driving 21st Century business success: Continue reading
Posted in Best Practices, Business, Marketing
Tagged Bill Roth, connectivity, demographic mega trends, distracted consumer, diversity, Earth 2017, green business coach, healthy consumer, Millennial Generation, millennials, multicultural
The EPA has released it Clean Power Plan. The Clean Power Plan is designed to dramatically reduce global warming emissions by electric utilities. Massively increasing the deployment of zero-site emissions solar power is a key implementation path of the Clean Power Plan. Under the Clean Power Plan each state is empowered to design their plan for achieving their emission reducing goals.
The adoption of the Clean Power Plan begs this question:
Why shouldn’t an electric utility customer be able to put all the solar equipment possible on their roof, net out their electric bill plus sell any surplus to the grid for a profit? But what state allows this today? The answer is none. Continue reading
Would you like to grow your revenues by 20%? Is your business caught in a price war that is killing your profit margins? Evidence continues to grow that CSR (Corporate Social Responsibility) and sustainability are the paths to selling more at higher prices! Your customers, armed with their smart phones, are demanding that you win their business by offering products and services that cost less and mean more. This is an unbelievable opportunity to win market share and customer loyalty for those businesses that can deliver price competitive “in me, on me and around me” customer solutions. Continue reading
California is achieving superior and sustained economic growth while also reducing climate changing pollution. At a time when the California economy is growing faster than the U.S. economy the California Air Resources Board reports that the State has reduced greenhouse gas emission by 1.5 million metric tons. California is now proving to the rest of the U.S. that economic success does not require increased pollution. Continue reading
Posted in Business, Economy, Green
Tagged Bill Roth, california, climate change, delinking, Earth 2017, economic development, economic growth, global warming, green business coach, keynote speaker, pollution, Texas
The sustainably sourced guaranteed lower electric bill is the true disruptive challenge confronting electric utilities and their regulators. Competitors like Elon Musk are offering it. Utilities are not. And most importantly, customers want it and are buying it. Continue reading
Posted in Business, Energy Savings, Solar and Renewable Energy
Tagged Bill Roth, business mega trends, cost less, Earth 2017, electric utility disruption, Elon Musk, green business coach, mean more, revenue growth, Sustainability, Tesla, Tesla battery
On this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, sustainability has become a core best practice of business and community success. My economic research points to the achievement of a multi-trillion dollar global annual revenue economy that is growing profits, reducing environmental impacts and creating jobs.
With success comes some frustration within the sustainability professional community. The central theme of this frustration is often over the scale or intensity of CEO engagement. It is not that sustainability professional do not feel their CEO is unsupportive or unaware of their efforts or the value of sustainability. Rather, the issue is how to get the degree of CEO support that would make sustainability the foundation of their company’s strategies and activities. Continue reading