Four CSR Best Practices That Grow Sales

The Secret Green Sauce By Bill Roth, Green Business CoachWould you like to grow your revenues by 20%? Is your business caught in a price war that is killing your profit margins? Evidence continues to grow that CSR (Corporate Social Responsibility) and sustainability are the paths to selling more at higher prices! Your customers, armed with their smart phones, are demanding that you win their business by offering products and services that cost less and mean more. This is an unbelievable opportunity to win market share and customer loyalty for those businesses that can deliver price competitive “in me, on me and around me” customer solutions. Continue reading

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California Economy Achieves Growth With Less Pollution

San Francisco California Bill RothCalifornia is achieving superior and sustained economic growth while also reducing climate changing pollution. At a time when the California economy is growing faster than the U.S. economy the California Air Resources Board reports that the State has reduced greenhouse gas emission by 1.5 million metric tons. California is now proving to the rest of the U.S. that economic success does not require increased pollution. Continue reading

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Customers Are Driving Electric Utility Disruption

BN-AM645_musk_DV_20131121100316The sustainably sourced guaranteed lower electric bill is the true disruptive challenge confronting electric utilities and their regulators. Competitors like Elon Musk are offering it. Utilities are not. And most importantly, customers want it and are buying it. Continue reading

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Sustainability Professionals Need To Act Weird

The Secret Green Sauce By Bill Roth, Green Business CoachOn this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, sustainability has become a core best practice of business and community success. My economic research points to the achievement of a multi-trillion dollar global annual revenue economy that is growing profits, reducing environmental impacts and creating jobs.

With success comes some frustration within the sustainability professional community. The central theme of this frustration is often over the scale or intensity of CEO engagement. It is not that sustainability professional do not feel their CEO is unsupportive or unaware of their efforts or the value of sustainability. Rather, the issue is how to get the degree of CEO support that would make sustainability the foundation of their company’s strategies and activities. Continue reading

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Solar Is Getting Weird

Solar Panels At Frog Leap's VineyardsThe California solar homeowners I work with are acting pretty “weird” compared to the rest of America. This summer when the rest of America will be keeping their thermostats set at higher than desired levels to avoid the dreaded high monthly electric bill the solar customers I know will be running their homes at a pleasant 72 degrees with no fear of receiving a huge electric utility bill. In fact, many of them love solar electricity so much they are pulling out their gas appliances and re-engineering their homes to be total electric. These homeowners are really out of step with their fellow Americans in terms of leasing electric cars that they fuel “for free” from their solar systems. Is this the real future for Earth Day or just more California weirdness? Continue reading

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American Competitiveness In Renewable Energy

IMG_2811The price of solar energy is falling like a rock driven by global manufacturing economies of scale. Deustshe Bank projects the price of solar energy will be at grid price parity in all fifty states by 2016. The “war on coal” is not a political issue. It is a disruptive technology mega-shift where coal-fired power plants are losing their price competitiveness to lower cost renewable energy solutions. Continue reading

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Five Ways To Win Food Customers

The Secret Green Sauce By Bill Roth, Green Business CoachMcDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods. But that is just half of the story. The Supermarket News’ survey presented at the Natural Product Expo West found that health and wellness product sales are growing at three times the rate of conventional foods. Eighty percent of survey respondents reported increased sales of health and wellness products with a third reporting double-digit sales growth of twenty percent or more! Continue reading

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