Millennial Activists Reshaping America’s Economy

us chamber foundation.orgMillennial activists are now driving revenue growth in the American economy. Their quest to be “cool with a purpose” is driving the revenue success of Apple, Google, Patagonia and Chipotle. They are also a key demographic group that is driving down the revenues of McDonald’s, Coke and your local utility. Figuring out how to successfully align with millennial activists is now the strategic challenge facing every business. Continue reading

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Fast Food Sales: “Not Ketchup…It’s Blood”

imagesMcDonald’s same store sales just took another nose-dive. Global same store sales tanked more than three percent. One investment analysis entitled his analysis of McDonald’s prospective sales growth as “That’s not ketchup…it’s blood.” Continue reading

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Five Ways To Lower Your Business Electric Bills

IMG_2184Electric bills are going higher. Your business must act now because the utilities in over a dozen states are projecting 5-15% annual electricity price increases. Only five states have utilities that do not project higher prices in the coming year. This article profiles five way you can take control your electricity costs. Continue reading

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Elon Musk (Again) Demonstrates Sustainable CEO Leadership

BN-AM645_musk_DV_20131121100316Tesla Motors’ founder Elon Musk has once again demonstrated business leadership by offering a business solution to climate change. Musk’s act of leadership is to open sourced his company’s invaluable intellectual property for building world-class electric cars to the global auto industry. Musk’s actions must look crazy to many business leaders and Wall Street “financial engineers” and they must be questioning whether it violates Musk’s fiduciary obligation to shareholders. In fact, Musk has once again demonstrated real business leadership by creating a viable path to solving climate change that also holds the potential of accelerating his company’s financial success. Continue reading

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Win Millennial Generation Customers By Being Cool With A Purpose

Millennial selfie“Cool with a purpose” defines the millennial generation. It also defines the marketing path to winning the millennial generation as customers. The obvious business challenge is trying to figure out how to be cool. Here are the three attributes that define “cool” for your millennial generation customers: Continue reading

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Demographic Tumult Drives Emerging Sustainable Economy

map-of-diversity-1024x642A demographic tumult is pushing America toward a sustainable economy. This demographic tumult is the nexus of an aging boomer generation, the emergence of the millennial generation as America’s economic powerhouse and the growing role of women. Each of these demographic groups has their own sustainability definition and focus. But with $10 trillion of combined annual buying power these three demographic groups are collectively reshaping the American economy around sustainable best practices. Continue reading

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California Climate Tax Reduces Electric Bills!

10152382_647928105261020_147225474_nHave you ever broken out into a smile from opening your electric bill? I just did when I opened this month’s bill and saw I owed $4.91. At first I though there must have been a mistake. But after much searching on my four-page bill I found a one-line item called the California Climate Credit that cut my bill down to less than $5. This credit is the latest of California’s outside the box public policy ideas for addressing climate change. California is taxing climate changing pollution to fund credits on residential electric bills! Continue reading

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