The $250 Trillion Cost Of Climate Change And Obesity

Bill Roth Earth 2017 author of The Secret Green Sauce green business coach public speakerThe economic ramifications from continuing the 20th Century’s economic model, where unsustainable extraction and pollution conveys competitive advantage, is coming into sharp focus. Citigroup now projects a staggering $72 TRILLION global cost tied to man-made climate change during the 21st Century. This is an almost incomprehensible scale of economic damage that is equal to losing four years of the United States’ entire Gross Domestic Production. Continue reading

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The $250 Trillion Green Economic Revolution

Bill Roth Earth 2017 author of The Secret Green Sauce green business coach public speakerClimate change economics is emerging as a disruptive mega-trend driven by estimates that the cost of global climate change will be a staggering $72 trillion. This scale of cost is unprecedented in human history. The only comparative I could find was that the cost of climate change is four times larger than the United State’s annual Gross Domestic Production. The sheer scale of climate change costs can no longer be disputed or ignored by governments, businesses or consumers. Climate change economics will reshape world economies, industries and consumer behaviors resulting in a Green Economic Revolution. Continue reading

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Economists Ask If Energy Efficiency Is A Good Investment

As if we economists do not stir up enough trouble by pontificating on national monetary policy we have now hit the hornet nest on energy efficiency. Recent economic analysis points to The Secret Green Sauce By Bill Roth, Green Business Coachenergy efficiency investments delivering as little as half their promoted savings. This is more than a little upsetting to an environmental community attempting to protect humanity from global warming. Will we investigate Santa Claus next? Continue reading

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Five Demographic Megatrends Driving Your Business Success

Millennial selfieFive demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Companies like Apple and Netflix that align with these megatrends are realizing explosive customer growth. Companies like McDonalds and your local cable company are struggling with these demographic mega-shift and their ability to retain customers. Here are the five demographic megatrends that are driving 21st Century business success: Continue reading

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Will Clean Power Plan Include Customer Owned Solar

DSC_0031The EPA has released it Clean Power Plan. The Clean Power Plan is designed to dramatically reduce global warming emissions by electric utilities. Massively increasing the deployment of zero-site emissions solar power is a key implementation path of the Clean Power Plan. Under the Clean Power Plan each state is empowered to design their plan for achieving their emission reducing goals.

The adoption of the Clean Power Plan begs this question:
Why shouldn’t an electric utility customer be able to put all the solar equipment possible on their roof, net out their electric bill plus sell any surplus to the grid for a profit? But what state allows this today? The answer is none. Continue reading

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Four CSR Best Practices That Grow Sales

The Secret Green Sauce By Bill Roth, Green Business CoachWould you like to grow your revenues by 20%? Is your business caught in a price war that is killing your profit margins? Evidence continues to grow that CSR (Corporate Social Responsibility) and sustainability are the paths to selling more at higher prices! Your customers, armed with their smart phones, are demanding that you win their business by offering products and services that cost less and mean more. This is an unbelievable opportunity to win market share and customer loyalty for those businesses that can deliver price competitive “in me, on me and around me” customer solutions. Continue reading

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California Economy Achieves Growth With Less Pollution

San Francisco California Bill RothCalifornia is achieving superior and sustained economic growth while also reducing climate changing pollution. At a time when the California economy is growing faster than the U.S. economy the California Air Resources Board reports that the State has reduced greenhouse gas emission by 1.5 million metric tons. California is now proving to the rest of the U.S. that economic success does not require increased pollution. Continue reading

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