Five Ways To Win Food Customers

The Secret Green Sauce By Bill Roth, Green Business CoachMcDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods. But that is just half of the story. The Supermarket News’ survey presented at the Natural Product Expo West found that health and wellness product sales are growing at three times the rate of conventional foods. Eighty percent of survey respondents reported increased sales of health and wellness products with a third reporting double-digit sales growth of twenty percent or more! Continue reading

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Healthy Foods Sales Growing Three Times Faster Than Conventional Food Sales

Bill Roth Green Business Coach At Natural Product ExpoThe big news from the 2015 Natural Product Expo West was that the American consumer is buying healthy foods at volumes never seen before. Healthy and wellness products are achieving three times the sales growth as conventional food products. A survey conducted by SuperMarket News found that eighty percent of surveyed food industry wholesalers and retailers had sales growth in healthy and wellness products. A third of survey respondents reported an astounding twenty percent increase in annual sales! Continue reading

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Sustainability Sells

The Secret Green Sauce By Bill Roth, Green Business CoachWalmart’s recently announcement “Sustainability Leadership Shop” website is the latest example of the importance sustainability has in winning customers and growing sales. The website’s marketing banner is “Making it easier to save more today, for a better tomorrow.” Impressively, Walmart now offers sustainably-designed products through this online shopping destination in the categories of electronics, toys, household and pet items, baby, grocery, clothing and health/beauty. Walmart’s revenue growth strategy is to offer consumers more-sustainable products at competitive prices. Walmart’s pricing theme is that “you don’t have to pay more for sustainability.” Continue reading

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How To Write A Green Business Plan

The Secret Green Sauce By Bill Roth, Green Business CoachBusiness plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with the millennial generation’s focus upon sustainable business practices in deciding what companies to buy from and who to work for. The business plans for businesses that sell to other businesses must articulate how their bids competitively satisfy Corporate America’s green supply chain procurement criteria. Every business plan must address a company’s sustainability practices for managing commodity price volatility and supply chain disruptions impacted by climate change. Continue reading

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Write A Winning Elevator Speech

The Secret Green Sauce By Bill Roth, Green Business CoachHaving a green business plan is mission critical if your company is going to grow revenues in the global green economy that has leaped in less than a decade to multi-trillions of dollars in annual revenues. Business success is now being determined by a company’s ability to sell solutions that align value with values. This article is the first of a two-part article series on how to write a green business plan and elevator speech that will win customers, successfully recruit millennial generation work associates and attract investors. Continue reading

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Boomers’ Sustainability Diet: How I Lost 20 Pounds

The NEW (and thinner!) Bill Roth

The NEW (and thinner!) Bill Roth

If you are a member of the boomer generation then this is a must read. We are the first generation raised on fast food and suburban living. It has been a great run of cheese burgers, fries and driving everywhere we wanted to go. But tummy fat and growing health concerns are now the unintended consequences of our lifestyle.

As a Boomer I went searching for personal answers. The answers I found have helped me to lose twenty pounds and keep it off. I am on track to lose another ten pounds by year end. My secret sauce? I found that applying the same sustainability best practices I have successfully used in coaching businesses can be used to achieve sustained weight loss. Continue reading

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Clean Technology Stuns International Auto Show

Bill Roth at 2015 North American International Auto Show

Bill Roth at 2015 North American International Auto Show

Would you use email or text messaging any less if the Post Office slashed the price of stamps by half? Of course not. The technologies just revealed at the North American International Auto Show (NAIAS) could have a similar impact upon how you view pump prices. Here is my profile of the auto technologies that are coming to your auto showrooms that could make $2 gasoline a permanent realty. Continue reading

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