Clean Technology Stuns International Auto Show

Bill Roth at 2015 North American International Auto Show

Bill Roth at 2015 North American International Auto Show

Would you use email or text messaging any less if the Post Office slashed the price of stamps by half? Of course not. The technologies just revealed at the North American International Auto Show (NAIAS) could have a similar impact upon how you view pump prices. Here is my profile of the auto technologies that are coming to your auto showrooms that could make $2 gasoline a permanent realty. Continue reading

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Bill Roth’s First Look Of Electric Volt From NAIAS 2015

Live from NAIAS 2015

Live from NAIAS 2015

The 2016 Chevy Volt electric hybrid looks great, offers performance that consumers want and is priced to sell (estimate of $30-35K before tax credits and state rebates). The Volt launches the auto industry into electric vehicles 2.0 by aligning with consumer expectations for affordable prices, cleaner technologies and sporty styling. Here’s my profile straight from the car’s introduction at the 2015 North American Auto Show. Continue reading

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How 2014 Oil Price Collapse Threatens Sustainability

Ford Smart F-1501980 was the last time we had an oil price collapse. Americans buying fuel efficient vehicles created the 1980 oil price collapse just as they have contributed toward today’s oil price collapse. But what consumers did in response to lower pump prices during the 1980′s does not bode well for today’s pursuit of sustainable solutions for our economy and climate change. Will history repeat itself where the 2014 oil price collapse undercuts our adoption of sustainable technologies? Continue reading

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Hyper Engaged Online Consumers Key To Sales Success

The Secret Green Sauce By Bill Roth, Green Business Coach‘Tis the season for political rhetoric. Environmental regulation that protects human health from climate change and smog is being defined as a “war on coal.” Presidential candidates are posturing on key economics issues while the middle class suffers under fifteen years of zero real wage growth.

Putting politics aside the new online reality for business is that your sales are now directly tied to whether two key market segments, Hispanics and the millennial generation, view your company as part of the solution or part of the problem. These two key consumer groups are the growth wave of our economy and they are going online not only to check your price competitiveness or product quality but to also to evaluate your social and environmental responsibility. Continue reading

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Oil Price Collapse And America’s Technology Crossroads

The Secret Green Sauce By Bill Roth, Green Business CoachThe oil industry has done a great job of self-promoting their increased production capacity as the reason for the collapse in oil and gasoline prices. Let’s get the facts right. The world has been, and continues to be, awash with oil supply. The world has been producing 90+ million barrels of oil per day for several years. Continue reading

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China’s 20% Renewable Energy Commitment Challenges U.S. Electric Utility Industry

The Secret Green Sauce By Bill Roth, Green Business CoachThe U.S. electric utility industry now confronts a new disruptive business reality from China’s announced commitment to source twenty percent of its energy from renewable technologies like solar and wind. This commitment is not a “non-binding charade” as characterized by Republican Senator Inhofe of Oklahoma. China faces an environmental wall that blocks its continued economic growth. The country must restore the healthiness of its air, water and food or confront a costly degradation in worker health. China has no choice but shift toward zero emissions renewable energy. Continue reading

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Operating Your Business In A Carbon Surge Economy

The Secret Green Sauce By Bill Roth, Green Business CoachYour business now operates within a carbon surge economy. The surge in carbon emissions is rapidly raising your business risks and the cost of doing business. Extreme weather tied to carbon surge is reducing your business revenues by disrupting customer access to your location and website. Increasing evidence of climate change tied to carbon surge is pushing consumers, especially your millennial generation customers, to question what they buy and who they buy from. Your business needs a plan for winning customers and cutting costs in the new carbon surge economy. Continue reading

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