How To Write A Green Business Plan

The Secret Green Sauce By Bill Roth, Green Business CoachBusiness plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with the millennial generation’s focus upon sustainable business practices in deciding what companies to buy from and who to work for. The business plans for businesses that sell to other businesses must articulate how their bids competitively satisfy Corporate America’s green supply chain procurement criteria. Every business plan must address a company’s sustainability practices for managing commodity price volatility and supply chain disruptions impacted by climate change. Continue reading

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Write A Winning Elevator Speech

The Secret Green Sauce By Bill Roth, Green Business CoachHaving a green business plan is mission critical if your company is going to grow revenues in the global green economy that has leaped in less than a decade to multi-trillions of dollars in annual revenues. Business success is now being determined by a company’s ability to sell solutions that align value with values. This article is the first of a two-part article series on how to write a green business plan and elevator speech that will win customers, successfully recruit millennial generation work associates and attract investors. Continue reading

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Boomers’ Sustainability Diet: How I Lost 20 Pounds

The NEW (and thinner!) Bill Roth

The NEW (and thinner!) Bill Roth

If you are a member of the boomer generation then this is a must read. We are the first generation raised on fast food and suburban living. It has been a great run of cheese burgers, fries and driving everywhere we wanted to go. But tummy fat and growing health concerns are now the unintended consequences of our lifestyle.

As a Boomer I went searching for personal answers. The answers I found have helped me to lose twenty pounds and keep it off. I am on track to lose another ten pounds by year end. My secret sauce? I found that applying the same sustainability best practices I have successfully used in coaching businesses can be used to achieve sustained weight loss. Continue reading

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Clean Technology Stuns International Auto Show

Bill Roth at 2015 North American International Auto Show

Bill Roth at 2015 North American International Auto Show

Would you use email or text messaging any less if the Post Office slashed the price of stamps by half? Of course not. The technologies just revealed at the North American International Auto Show (NAIAS) could have a similar impact upon how you view pump prices. Here is my profile of the auto technologies that are coming to your auto showrooms that could make $2 gasoline a permanent realty. Continue reading

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Bill Roth’s First Look Of Electric Volt From NAIAS 2015

Live from NAIAS 2015

Live from NAIAS 2015

The 2016 Chevy Volt electric hybrid looks great, offers performance that consumers want and is priced to sell (estimate of $30-35K before tax credits and state rebates). The Volt launches the auto industry into electric vehicles 2.0 by aligning with consumer expectations for affordable prices, cleaner technologies and sporty styling. Here’s my profile straight from the car’s introduction at the 2015 North American Auto Show. Continue reading

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How 2014 Oil Price Collapse Threatens Sustainability

Ford Smart F-1501980 was the last time we had an oil price collapse. Americans buying fuel efficient vehicles created the 1980 oil price collapse just as they have contributed toward today’s oil price collapse. But what consumers did in response to lower pump prices during the 1980′s does not bode well for today’s pursuit of sustainable solutions for our economy and climate change. Will history repeat itself where the 2014 oil price collapse undercuts our adoption of sustainable technologies? Continue reading

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Hyper Engaged Online Consumers Key To Sales Success

The Secret Green Sauce By Bill Roth, Green Business Coach‘Tis the season for political rhetoric. Environmental regulation that protects human health from climate change and smog is being defined as a “war on coal.” Presidential candidates are posturing on key economics issues while the middle class suffers under fifteen years of zero real wage growth.

Putting politics aside the new online reality for business is that your sales are now directly tied to whether two key market segments, Hispanics and the millennial generation, view your company as part of the solution or part of the problem. These two key consumer groups are the growth wave of our economy and they are going online not only to check your price competitiveness or product quality but to also to evaluate your social and environmental responsibility. Continue reading

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