Marketing best practices for growing Millennial Generation revenues are increasingly gaining a “green” tint. Millennials define “Their Future” as their dominate influence driver. They want a world that is cool, that reflects their inputs and comes without the 20th Century’s burdens of debt, unsustainable emission/waste streams and unresponsive businesses delivering goods and services that are going up in price. Their focus is upon redesign.
There is also growing evidence on the influence their moms, Concerned Caregivers, are having upon Millennial Generation buying behavior. A recently released survey by The NPD Group market research company found the following:
“Younger people indicate that they’ve come to enjoy the benefits of staying at home and cooking and eating with their families. In addition to the family time, they cite benefits such as portion control and generally feeling that cooked-at-home meals are healthier and more nutritious.”
Wellness is how Concerned Caregivers define their dominate influence driver. The merger of wellness into the Millennial Generation’s “Their Future” perspective is both natural and of significance to companies seeking to grow revenues. If the Millennial Generation adopts their mom’s focus upon labels, indoor/outdoor air quality and greenwashing then this will further accelerate the competitive advantage of companies that can align value with values.
Why is this important? In terms of buying power, this 18-to-31 group will grow to reach 63 million in population by 2019 making them the second-largest consumer group by age. For that reason their focus upon “Their Future” must also be part of the marketing and branding of a company and their products.
The most recent Coupons.com survey found that 20% of American’s used a digital coupon in 2009.
This represents a 170% increase in usage.
The savings generated by these coupons almost reached $1 billion.
Who’s using digital coupons? Here’s the top ten cities:
Atlanta
Tampa
Cincinnati
St. Louis
Minneapolis
Nashville
Charlotte
Cleveland
Pittsburg
Kansas City
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Dr. Letitia Wright, LA Business Book Review Examiner, wrote the following about The Secret Green Sauce: “This is a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Most business books will [...]
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Tags: book review, business plan, CFO, Dr. Wright, Earth 2017, green, green business coach, LA Business Book Review Examiner, marketing, sales, strategic plan, The Secret Green Sauce
Here’s two facts that suggest they should be. One is that 500 US companies have now reported their earnings with 73% beating earning estimates. That looks bullish.
The U.S. Commerce Department’s Bureau of Economic Analysis just reported that the U.S. economy in the last quarter of 2009 grew at a 5.7 percent annual rate which was [...]
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One of the key ingredients of The Secret Green Sauce for growing revenues is the consumer adoption of new media and social media. The rapid growth of this trend is mind-bogging. The comScore Video Metrix service reports that nearly 31 BILLION videos were watch by 170 million U.S. internet users in just the month of [...]
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In a recent Triple Pundit posting I profiled a study published in the Harvard Business Review identifying top CEOs based upon growth in stockholder valuation. Steve Jobs of Apple was ranked #1 based upon Apple achieving an astounding 3000% increase in stockholder value during his leadership.
This sparked the question, who are our Sustainable CEOs? The [...]
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Tags: Adobe, Apple, Campbell's Soup, CEO, Chipotle, Ford, Google, Harvard, Harvard Business Review, Intel, Johnson Controls, Patagonia, pepsi, Toyota, Triple Pundit, Walmart, Whole Foods
Is this picture our renewable energy future? Look at the technology deployed. There are the obvious solar panels. But there is also a battery storage system that would enable this outdoor light to operate at night using solar electricity generated and stored during the day. And there is the worker installing this technology on an [...]
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Tags: battery, Bill Roth, coal, Earth 2017, electricity, India, kWh, nuclear, power plant, solar, The Secret Green Sauce, utility
Top 10 Cities Buying Organic:
1. San Diego
2. Seattle/Tacoma
3. Philadelphia
4. San Francisco/Oakland/San Jose
5. Washington DC/Hagerstowon, MD
6. Portland, Ore
7. Denver
8. Baltimore
9. Sacramento/Stockton/Modestso, CA
10. Colorado Springs/Pueblo, Colo.
Source: MRI’s Market-by-Market study
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Tags: Baltimore, Bill Roth, Denver, Earth 2017, food, green, green business coach, organic, Philadelphia, San Diego, San Francisco, Seattle, The Secret Green Sauce
The following are the top 10 CEOs identified in a Harvard Business Review article:
1. Steve Jobs
2. Yun Jong-Yong, Samsung Electronics (South Korea)
3. Alexey B. Miller, Gazprom (Russia)
4. John T. Chambers, Cisco Systems (U.S.)
5. Mukesh D. Ambani, Reliance Industries (India)
6. John C. Martin, Gilead Sciences (U.S.)
7. Jeffrey P. Bezos, Amazon.com (U.S.)
8. Margaret C. Whitman, eBay (U.S.)
9. Eric E. Schmidt, Google (U.S.)
10. Hugh Grant, Monsanto (U.S.).
Why these [...]
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Tags: Amazon, Apple, Bezos, Bill Roth, Bill Roth Green Business Coach, CEO, Chambers, Cisco, Earth 2017, equity, gazprom, Google, green business coach, Harvard, Harvard Business Review, jobs, Monsanto, samsung, stockholder, stocks, The Secret Green Sauce, Whitman
Thank you to those who wave the flag of “Greenwashing” at those who are not walking their talk.
I work with businesses across the country and I can confirm that the fear of being tarred with greenwashing is a motivating force firmly in place inside Corporate America. However, I am also beginning to see evidence [...]
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Tags: Bill Roth, Bill Roth Green Business Coach, Clorox, Cone Research, Earth 2017, green business coach, Green Works, Greenwashing, Greenworks, Kashi, marketing, sales, Sierra Club, The Secret Green Sauce
