Build Your Business Success With Six Green Best Practices

Did you know that today over a dozen companies sell more than a billion dollars EVERY YEAR in green products?

Here are some examples:

Costco is now the largest organic food retailer. They sell $4 billion of organic food annually.

The Secret Green Sauce Bill Roth Earth 2017 Green Business CoachWalmart has developed their own Sustainability Index to qualify vendors and products. Today the products that quality under this Sustainability Index account for $1.5 billion in sales.

Toyota sells 1.4 billion hybrid vehicles annually. This represents 17% of there annual sales growth.

Tesla is launching the model 3. It is an all electric car selling for $35,000 before tax incentives with a 200 mile range on a full charge. When Tesla announced this new model it received $10 billion in pre-orders. Continue reading

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Clif Bar Proves That Corporate Social Responsibility Wins Customers

The Secret Green Sauce Bill Roth Earth 2017 Green Business CoachClif Bar is proving that corporate social responsibility wins customers. They are growing at a 17% annual compounded growth rate. That is exceptional in an economy struggling to achieve 3% growth. Further so, they are achieving 17% compounded annual growth by running their business to achieve five aspirations for profits, brand, people, community and the environment.

Corporate social responsibility is not a business function like finance or operations at Clif Bar. Being purposeful is at the core of who they are and how they measure performance. It is their secret sauce for winning customers in the highly competitive food market segment. Continue reading

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Green Giants Provide That Going Green Win Customers

Green Giants by Freya Williams with Earth 2017 green business coach Bill RothOur 21st century economy is being reshaped by consumers searching for “in me, on me and around” solutions. Examples of this consumer activism abound. Fast food restaurants like McDonalds confront stagnate revenues as consumer search for foods that deliver on taste, price and health. A recent Gallup poll found that 73% of Americans want a strong emphasis on renewable energy. This compares to only 21% of Americans who feel the emphasis should be on fossil fuels. One manifestation of this consumer shift is that solar consistently represents over 50% of new generating capacity in the U.S.

The millennial generation is a key force driving the reshaping of our economy. The millennial generation is increasingly displacing the boomer generation in the workforce and buying power. Millennials place an increased emphasis on business social responsibility in deciding what to buy and who to work for.

The cumulative impact of these mega trends is a multi-trillion dollar global Green Economic Revolution. A new generations of green companies are emerging. These companies are using innovations in clean tech, organic agriculture, artificial intelligence and the Internet of Things to deliver products that align value with values. Think autonomous cars, net zero energy buildings and farm-to-fork restaurants as examples of how sustainability innovation is reshaping our economy, the environment and individual businesses.

The question is how does your business harvest this growth opportunity? Continue reading

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Starting Your Weight Loss Journey

The Boomer Generation Diet by Bill RothThere is a reason why we keep failing at sustained weight loss. We get motivated by the promise of losing ten pounds in ten days. But we fail because the focus is on performance.

I know this is counterintuitive. Everything in our society is about performance. The business success model is to measure, act and audit. When we apply that to dieting and exercise we experience hunger, pain and performance anxiety. Our bathroom scale becomes our enemy. We feel failure. We stop our weight loss journey.

The Boomer Generation Diet is a breakout path from hunger, denial, pain and stress.

Its secret is to approach the weight loss journey as a path to a richer and more enjoyable life. The Boomer Generation Diet provides tools to create a path of discovery where we experience new tastes that surprise and delight. We discover how to play again. We discover that you can lose weight, have fun and live more+. Continue reading

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Global Mega-Cities Driving Sustainability, AI and IoT

Clean tech cities Bill Roth Earth 2017 Green Business CoachAt a recent Further With Ford event their futurist, Sheryl Connelly, talked about the growth of our world’s mega-cities. She used Beijing China as an example. Beijing has 20 million people living in its metropolitan area. A typical driving commute is 5 hours! They have one highway with 50 lanes. This 50 lane highway experienced a traffic jam that lasted for TWELVE DAYS!

Ford’s research confirms how mega-cities and urbanization are reshaping the 21st century:

What these mega-cities have in common is unsustainable levels of pollution, landfill waste and congestion. Their success will choke on this lack of sustainability. Recognizing this as opportunity, companies from Ford to Uber to Google are driving an urban technology revolution. Continue reading

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Promoting Workplace Wellness

The Boomer Generation Diet by Bill RothWorkplace wellness is now a business issue as health care costs soar. Healthcare costs are a $3 trillion annual expenditure. That is equal to over 17% of our country’s annual GDP. Health spending is growing at a 5+% annual rate.

All of us are impacted by these rising costs. About half of health expenditures are paid for by households and the federal government. The rest are paid by businesses, state/local governments and individuals. As a country, as individuals and as businesses we confront a health care cost crisis.

Personal choice drive health care costs higher

Personal choices are a major factor in driving up health care costs. I recently published the Boomer Generation Diet to highlight that we are in a national weight crisis. Our weight gain has resulted in a national obesity and diabetes epidemic. This epidemic is different from a flu epidemic. This weight crisis is tied to our personal choices on diet and exercise.

Work is also a contributor to our weight gain. Our work, commute and lives are increasingly being defined by stress and sitting.

The small business challenge is what to do?

Should a business get involved in work associates’ personal choices if they impact the company’s costs?

If stress, diet choices and sitting are driving health care costs higher then how should a business structure its work place? What are the boundaries for setting rules and offering incentives?

A well designed and implemented workplace wellness programs can be a tool for a business attempting to answer these questions. Continue reading

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How Ford Focus RS Smart Technology Impacts Sustainability

Earth 2017 Founder Bill Roth about to ride with Top Gear's Stig in the Ford Focus RS

Earth 2017 Founder Bill Roth about to ride with Top Gear’s Stig in the Ford Focus RS

Nothing better explains how smart tech will reshape our lives than the Ford Focus RS. This is a four cylinder car. But it is excitingly fast and outrageously fun to drive. It is also the safest car I have ever driven. Even with supercar levels of horsepower the EPA estimates a 25 MPG at highway speeds. What the RS demonstrates is how smart tech enables fun and sales. Smart tech’s commercial success path will also be how products contribute toward solving global warming.

Test driving the RS at Ford’s Dearborn proving grounds

Ford invited me to test drive the Focus RS at their Dearborn Michigan proving grounds. I welcomed the opportunity. Last year Ford invited me to San Francisco to test drive the Focus ST. The ST was the fastest Focus before Ford introduced this year’s SR. My San Francisco test drive of the ST was a blast. The ST is fast, agile and a fun ride.

The RS is the ST on steroids. Using smart tech Ford has created a 350 horsepower street legal rally sports car. The RS’ dynamic digital controls allow you to dial up four driving modes: fast, faster, fastest and RIDICULOUS! Continue reading

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