Imagine running an oil company where only one or two of your board of directors have oil industry experience. Imagine running a computer company where none of the board of directors uses a computer, tablet or smart phone. Now imagine Corporate America running their businesses where less than 15% of their board of directors are women.
Women are not a minority except in terms of their parity with men on corporate boards of directors. While women account for over 50% of college graduates and they dominate economic power in our economy with $8 trillion of annual buying power they still account for less than 15% of S&P 1500 boards of directors. 3% of Fortune 1000 companies have no women on their board of directors. For the next tier of 1,000 midsize companies the level of ZERO women representation on the board of directors jumps to 30%. Continue reading
Posted in Best Practices, Business
Tagged Bill Roth, Catalyst, coach, Earth 2017, gender parity, green business coach, Haas School of Business, Kellie McElhaney, public speaker, The Secret Green Sauce, women board of directors
Ford C-MAX Energi At Charging Stations
Ford’s sales growth is proving that competitively priced, well-designed products that are more sustainable will outsell less-sustainable products. Ford’s line-up of fuel-efficient cars and trucks that deliver lower tail pipe emissions are selling at a record pace. In June 2012 Ford achieved a year-over-year 13% sales increase. That is Ford’s best sales performance since 2006. How hot is Ford? They have captured the number one position on the BrandIndex with more buzz than Amazon, YouTube or last years’s champ, Subway! Continue reading
Posted in Best Practices, Cars
Tagged Alan Mulally, Bill Roth, C-Max Energi, coach, Earth 2017, EV, Ford, Ford sales, green business coach, green sells, hybrid car, public speaker, The Secret Green Sauce
The restaurant industry is in crisis. Sales are flat. In addition, fast food profit margins are shrinking under the weight of continuous promotional “dollar menu” pricing.
Yet, there are restaurants, caterers and bakeries achieving revenue and profit growth by rethinking the food service business model. The secret green sauce of their success include these four key ingredients: Continue reading
Posted in Best Practices, The Secret Green Sauce
Tagged Bill Roth, Blue Heron Catering, business coach, Cancun Sabor Mexicano, Earth 2017, Elote, FIVE, food service, green business coach, Hotel Shattuck, restaurants, rethinking restaurants, The Secret Green Sauce, The Vault
New research documents that green products and meaningful brands deliver increased sales plus financial performance that outperforms the stock market. Havas Media just released an analysis on the financial performance of their top twenty global meaningful brands. The stocks for this portfolio of companies out performed the stock market by 120%! The 2013 Small Business Sustainability Report just released by Green America, Association For Enterprise Opportunity and EcoVentures International reports that for small businesses defined as having five or fewer work associates (representing 88% of all U.S. businesses) the sale of green products outpaced their sale of conventional products. Continue reading
Posted in Best Practices, Marketing
Tagged Bill Roth, Earth 2017, green business coach, green sells, Havas Media, Meaningful Brands, public speaker, Small Business Sustainability Report, Sustainable Brands, The Secret Green Sauce