Winning Sales With The $1.3 Trillion (and greener) Latina

imagesLatinas have emerged as a major business opportunity for businesses. Their $1.3 trillion of annual buying power is equal to Mexico’s annual Gross Domestic Production! They are also sophisticated consumers seeking products that align with their triple bottom line focus upon their family’s budget, strong health concerns and motivation to preserve their family heritage. There are four keys to winning sales with the $1.3 Trillion (and greener) Latina consumer. Continue reading

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GM’s Waste To Cash Best Practices

PrintGM is generating $1 billion annually through recycling and repurposing their waste stream. They are literally turning trash into cash! This is not an isolated example. Sustainable waste management is now a competitive advantage for businesses ranging from Walmart to Dupont to small businesses like JJH Auto Body and Paint in Salt Lake City. Continue reading

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Having Women On Corporate Boards Increases Profits And Sustainability

Board RoomImagine running an oil company where only one or two of your board of directors have oil industry experience. Imagine running a computer company where none of the board of directors uses a computer, tablet or smart phone. Now imagine Corporate America running their businesses where less than 15% of their board of directors are women.

Women are not a minority except in terms of their parity with men on corporate boards of directors. While women account for over 50% of college graduates and they dominate economic power in our economy with $8 trillion of annual buying power they still account for less than 15% of S&P 1500 boards of directors.  3% of Fortune 1000 companies have no women on their board of directors. For the next tier of 1,000 midsize companies the level of ZERO women representation on the board of directors jumps to 30%. Continue reading

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Green Sells: Ford’s Commitment To Sustainability Drives Sales Success

Ford C-MAX Energi At Charging Stations

Ford C-MAX Energi At Charging Stations

Ford’s sales growth is proving that competitively priced, well-designed products that are more sustainable will outsell less-sustainable products. Ford’s line-up of fuel-efficient cars and trucks that deliver lower tail pipe emissions are selling at a record pace. In June 2012 Ford achieved a year-over-year 13% sales increase. That is Ford’s best sales performance since 2006. How hot is Ford? They have captured the number one position on the BrandIndex with more buzz than Amazon, YouTube or last years’s champ, Subway! Continue reading

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Rethinking Restaurants: The Secret Green Sauce

The Secret Green Sauce by Bill Roth Founder of Earth 2017 and green business coach consultantThe restaurant industry is in crisis. Sales are flat. In addition, fast food profit margins are shrinking under the weight of continuous promotional “dollar menu” pricing.

Yet, there are restaurants, caterers and bakeries achieving revenue and profit growth by rethinking the food service business model. The secret green sauce of their success include these four key ingredients: Continue reading

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13 Best Practices That Grow “Social” Revenues

Bill Roth with Steve Wozniak

Bill Roth with Steve Wozniak

I finally got to meet Apple Co-founder Steve Wozniak. He was one of the speakers at a Ford Motor Company meet-up for social media thought-leaders. Steve did not disappoint. He immediately went into explaining those early days working with Steve Jobs that resulted in Apple.

“Social” Revenues

The big surprise was in how Wozniak described their design focus during these formative days. Their imagination was not captured by the technology but rather by the social impacts this technology could achieve. Steve literally cusped his head with both hands in an act of wonder as he recounted their vision that two guys in a garage could enhance human communications and decision making. Continue reading

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Green Sells. Meaningful Brands Outperform

Meaningful Brands Bill Roth green business coach Havas MediaNew research documents that green products and meaningful brands deliver increased sales plus financial performance that outperforms the stock market. Havas Media just released an analysis on the financial performance of their top twenty global meaningful brands. The stocks for this portfolio of companies out performed the stock market by 120%! The 2013 Small Business Sustainability Report just released by Green America, Association For Enterprise Opportunity and EcoVentures International reports that for small businesses defined as having five or fewer work associates (representing 88% of all U.S. businesses) the sale of green products outpaced their sale of conventional products. Continue reading

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