How To Create Sustainable Sales Growth

The Secret Green Sauce by Bill Roth Founder of Earth 2017 and green business coach consultantGenerating sales growth is the key business issue facing every business. Companies like Chipotle, Panera Bread and Unilver are achieving sustainable revenue growth by satisfying the consumer search for price competitive and authentically sourced “in me, on me and around me solutions.” Today the three keys to winning customers are being price competitive, authentic and supplying a solution that enhances human/environmental health. Continue reading

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Consumers Want Healthy Convenience Food

The Secret Green Sauce by Bill Roth Founder of Earth 2017 and green business coach consultantThe food industry’s revenue growth is now being driven by a consumer mega-shift from fast foods to healthy convenience food. The 2014 Cone Communications Food Issues Trend Tracker found that while “family satisfaction” still is priority number one in food shopping (97%) the issues of “health and nutrition” (93%) and sustainability (77%) are now key criteria beings used by consumers in deciding what to buy and who to buy from. Key issues tied to defining health, nutrition and sustainability for consumers are:

  • 74% local food sourcing
  • 69% sustainable packaging of food
  • 69% animal welfare
  • 67% non-GMO
  • 65% protects and renews natural resources.

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Breakthrough: GUARANTEED lower electric bills

Guaranteed lower electric bills enabled by innovations in the financing and insuring of energy efficiency and renewable energy projects will soon be transforming the commercial real estate industry. These innovations enable zero down financing. Project payments are tied to measured “negawatt” results. No “negawatts,” no payment made by the property’s owner. And most critically, performance insurance supplied by a credit worthy financial institution satisfies the risk of non-performance for the building owner and the bank that supplies project financing. Continue reading

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How Hybrid Electric Buildings Will Transform Real Estate

Mesa---building-sun-450America’s commercial buildings are on the cusp of being radically redesigned into Prius-like hybrid energy centers. These buildings will create value by guaranteeing lower electric bills plus increased worker productivity while also delivering climate-changing environmental impacts. Like hybrid electric cars this is a global trend. The cost of enabling technologies are falling driven by global economies of scale. In the U.S. the only question on when hybrid electric buildings will be built in your town is tied to the pace of change in utility/regulatory policies that remove the legacy distinctions between energy solutions that sit behind the meter versus those supplied through the utility grid. Continue reading

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Three Consumers That Will Drive Your 2014 Sales Success

The Secret Green Sauce by Bill Roth Founder of Earth 2017 and green business coach consultantThree key consumer groups with over $10 Trillion of annual buying power will determine your company’s sales success in 2014. Financially pressed by our slow growth economy they are keenly focused upon value. But informed through social media, they have a growing awareness that there are costs tied to their product choices that impact them and their loved ones beyond the price sticker. The following are proven best practices for winning their business based upon marketing both value and values: Continue reading

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How To Win Millennial Generation Customers Through Content Marketing

content-highlighterThe top four business buzzwords used today define how sustainable businesses are winning millennial generation customers. These four key buzzwords (in order) are:

  1. Content
  2. Social
  3. Sustainability
  4. Transparency

These buzzwords are the building blocks upon which sustainable companies design products, operations and marketing that engages and win millennial generation customers looking to be “cool with a purpose.” The following are best practices tied to these four business buzzwords that are proven to win millennial generation customers: Continue reading

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Auto Industry Drives Toward Sustainable Profits

Honda 2015 Fit Taken By Bill Roth Green Business Coach NAIASThe auto industry has stopped waiting for governments to enact energy policy. Responding to their customers’ concerns on pump prices and emissions the auto industry is taking the initiative by launching price-competitive cars and trucks that met consumer expectations on fuel costs, Energy Independence and human health. Consumer are responding by voting with their pocketbooks in support of the industry’s efforts. Projections are that 2014 will set records for vehicle sales plus record high new car fleet MPG. Continue reading

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