The biggest news from the Natural Product Expo 2016 was that the sale of healthy foods is now mainstream. A record 43% of Americans now say they make their food and beverage purchases using the criteria of human and environmental health. Healthier food is on the threshold of being what the majority of Americans eat. Continue reading
Posted in Business, Diet, Health
Tagged Bill Roth, CSR, Earth 2017, green business coach, health crisis, healthy food sales, Natural Food Expo, non-GMO, organic, purposeful foods, Sustainability, The Boomer Generation Diet, weight loss
Life is getting complicated for numbers guys like me trying to place people in category buckets for analysis. For example, in today’s political environment how do you define a Republican or a Democrat? The fact that the answer to this question is no longer obvious, or attractive, is why a record 43% of us now describe ourselves as political independents. Independent or “none of the above” is now America’s largest political demographic group.
Political parties and business marketing organizations are in a crisis as consumers/voters abandon brands, whether it is the brand of a political party or of a product. Market research finds consumers and voters are moving past brand messaging to evaluate individuals, and individual products, based on their authenticity and transparency. Arising from the ashes of brand dissatisfaction and mistrust is a new demographic called the consumer/voter. One such example is the food voter. Food voters use their pocket books, and increasingly their vote, to select foods, food suppliers and politicians based on their support of values like sustainable sourcing of food, food label transparency and health claim authenticity. Continue reading
Posted in Health
Tagged Bill Roth, climate change, CSR, Earth 2017, Food voter, GMO, GMO food labels, green business coach, Grocery Manufacturer Association, Natural Food Expo, organic food, weight loss
How Cities Can Achieve Sustained Economic Development
Tulsa, Oklahoma, is a great town with friendly, talented people. It has a downtown that urban millennials love with an attractive mix of loft-style housing, fun restaurants and entertainment.
But Tulsa is also a town built on the success of the oil and natural gas industry. When fossil fuel prices are high, Tulsa’s economy significantly benefits. With today’s low oil and natural gas prices, the town — and the state of Oklahoma — confront job loss, painful tax revenue declines and real threats to economic growth.
In many ways, Tulsa’s economic development situation defines U.S. towns located in America’s heartland. They are towns anchored in what made America successful in the 20th century. Some towns like Tulsa are heavily aligned with fossil fuels. Many are agriculturally-oriented with a strong link between economic success and the heavy use of chemical fertilizers, water and pesticides. Still others are regional industrial or service centers that are increasingly being challenged by a global economy and digital innovations. All of these towns share this question: How do we achieve sustained economic development in the 21st century? Continue reading
America is going to trash. We may feel guilty about it. But out of sight, out of mind. That is the state of recycling today in America. Continue reading
No, the answer to how electric cars promote weight loss is not because they run out of electricity and you have to walk more. I have been driving the plug-in electric Chevy Volt for a week. While the Volt’s batteries did run out of electricity during extended trips the car kept going because of its on board gasoline engine.
New research links air pollution to obesity and diabetes
I came up with an outside the box idea that driving an electric car could promote weight loss based on just released research by Duke University. Duke University researchers have found that mammals exposed to air pollution have a higher risk of obesity and diabetes. Could it be that breathing deeply in our urban environments is as bad for our weight as drinking soda?
Obviously, driving electric cars will not solve our national weight crisis. But what we drive is part of the life choices we have made that have created our national weight crisis. Seventy percent of the baby boomer generation is overweight or obese. It is projected that 50% of Generation Z, the first generation born in the 21st Century, will be obese during their lifetime. That is what motivated me to write The Boomer Generation Diet. It profiles sustainable best practices that will reshape our bodies and environment for the better. What the Duke University research suggests is that the lifestyle choices that impact our weight and health now extends beyond food to include the type of cars we drive and the source of the fuel we use to generate electricity. Continue reading