California is launching a tsunami of building code revisions in 2014 focused upon achieving Zero Net Energy (ZNE) residential and commercial buildings. In a ZNE building the annual energy consumption is equal to annual production of onsite renewable energy. Under these new codes called Title 24 all new residential construction is to be ZNE by 2020 with all new commercial buildings achieving this ZNE goal by 2030.
Title 24 code revisions create a building design path toward “comprehensive building solutions.” This building design approach focuses first upon reducing energy consumption through the integration of smart and energy efficiency technologies. The final design step after reducing the building’s energy consumption is to install onsite renewable generation like solar panels. Continue reading
Posted in Energy Savings
Tagged architect, architects, architecture, Bill Roth, building codes, building design, california, construction, Earth 2017, green business coach, Net Zero Energy, real estate, solar, The Secret Green Sauce, Title 24, Zero Net Energy
Beginning in 2014 California is launching a tsunami wave of building code revisions. The new and revised codes will accelerate building designs that achieve “comprehensive building solutions.” The goal of comprehensive building design is to integrate smart technologies, energy efficiency technologies and onsite renewable generation to reduce a building’s environmental impacts, increase control of building loads to reduce grid-stress during critical peak time periods and provide building owners and tenants increased control over the size of their electricity bill.
Zero Net Energy (ZNE)
Title 24 has the goal of promoting the implementation of zero net energy buildings. In a zero net energy building the annual energy consumption of the building is equal to the building’s annual onsite generation. Title 24 has as a goal that all new residential buildings be zero net energy by 2020 and all new commercial buildings will reach this ZNE goal by 2030. Continue reading
Posted in Best Practices, Business, Solar and Renewable Energy
Tagged Bill Roth, business coach, CalGreen, Earth 2017, green business coach, Net Zero Energy, public speaker, smart buildings, The Secret Green Sauce, Title 24, Zero Net Energy
Walmart has just broken the $10 price barrier for LED lights. Their stores have in stock a 60 watt equivalent LED light bulb that is being sold for only $8.88. Over its estimated 22-year life this bulb is estimated to save $134 in electricity costs. Buying this light is one of the most prudent investments you can make to cut your electric bill.
A 66% annual return on investment!
Walmart’s $8.88 LED light is estimated to save $5.88 per year in electricity costs compared to an incandescent light. This is a 66% annual return on the $8.88 purchase price of the LED light. If you pay more than 11 cents per kWh for electricity like I do in California then your annual savings might actually be equal to the first year price for this Walmart light! Continue reading
Posted in Best Practices, Business, Energy Savings
Tagged Bill Roth, business coach, Earth 2017, energy efficiency, green business coach, LED, public speaker, speaker, The Secret Green Sauce, Walmart, Walmart Green Room
Unilever is a pioneer in the art of winning customers and creating competitive advantage with brand authenticity through their positive impacts upon human and environmental well-being. Their CEO, Paul Polman, has staked his professional career on a strategy that says a business can achieve ambitious financial results by also achieving ambitious CSR results. Their business and sustainability results are establishing best practices in product design, marketing, branding and business operations. Continue reading
Consumers are engaged in sea-changing search for businesses that are authentic in their commitment to customers. According to a Harris Interactive survey, 44% of Americans have a “poor” or “terrible” opinion of Corporate America. Less than a third of Americans view Corporate America as “very good” or “good.” Only 9 percent of U.S. consumers believe brands improve their lives. 93 percent of Americans would not care if brands disappeared!
Ten dimensions of a great brand
20th Century brand success was based upon offering customers “more, bigger, faster, cheaper” and delivering these benefits “now!” The 21st Century consumer, enabled through mobile and social digital technologies, are redefining what a brand must offer to attract them and win them as customers. The American consumer is actively searching for brands that align value with values.
Market research is documenting ten dimensions a brand needs to competitively engage customers on their issues of value and values. These ten dimensions are: Continue reading
Posted in Best Practices, Business, Marketing
Tagged Bill Roth, branding best practices, business coach, Christine Cea, Dove Sketches video, Earth 2017, green business coach, Sustainable Brands, The Secret Green Sauce, Unilever
Rainforest Alliance is proving that green products win customers and grow sales. Impressively, Rainforest Alliance certified chocolates now represent 10% of the world’s chocolate sales. Their certified teas have 12% worldwide market share. Approximately 15% of all bananas are Rainforest Alliance certified. The business success generated by the Rainforest Alliance has attracted hundreds of alliance partners including Unilever, Yogi Tea and Clif Bar. Continue reading
Posted in Best Practices, Marketing
Tagged bananas, Bill Roth, business coach, certified teas, chocolate, CSR, Earth 2017, Follow The Frog, green business coach, green certification, Rainforest Alliance, Shop The Frog, Tensie Whelan, The Secret Green Sauce, Unilever