Category Archives: Best Practices

How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

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Write A Winning Elevator Speech

Having a green business plan is mission critical if your company is going to grow revenues in the global green economy that has leaped in less than a decade to multi-trillions of dollars in annual revenues. Business success is now … Continue reading

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Boomers’ Sustainability Diet: How I Lost 20 Pounds

If you are a member of the boomer generation then this is a must read. We are the first generation raised on fast food and suburban living. It has been a great run of cheese burgers, fries and driving everywhere … Continue reading

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Hyper Engaged Online Consumers Key To Sales Success

‘Tis the season for political rhetoric. Environmental regulation that protects human health from climate change and smog is being defined as a “war on coal.” Presidential candidates are posturing on key economics issues while the middle class suffers under fifteen … Continue reading

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Operating Your Business In A Carbon Surge Economy

Your business now operates within a carbon surge economy. The surge in carbon emissions is rapidly raising your business risks and the cost of doing business. Extreme weather tied to carbon surge is reducing your business revenues by disrupting customer … Continue reading

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Four Green Steps To Increased Revenues For Small Businesses

Have you ever heard of a Chinese restaurant serving sustainably sourced organic food? Probably not. Yet I know of a first-generation Chinese restaurateur facing extreme competition who saved his business by offering organic Chinese food. His restaurant is now packed … Continue reading

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Millennial Activists Reshaping America’s Economy

Millennial activists are now driving revenue growth in the American economy. Their quest to be “cool with a purpose” is driving the revenue success of Apple, Google, Patagonia and Chipotle. They are also a key demographic group that is driving … Continue reading

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