Category Archives: Best Practices

Elon Musk (Again) Demonstrates Sustainable CEO Leadership

Tesla Motors’ founder Elon Musk has once again demonstrated business leadership by offering a business solution to climate change. Musk’s act of leadership is to open sourced his company’s invaluable intellectual property for building world-class electric cars to the global … Continue reading

Posted in Best Practices, Business | Leave a comment

Win Millennial Generation Customers By Being Cool With A Purpose

“Cool with a purpose” defines the millennial generation. It also defines the marketing path to winning the millennial generation as customers. The obvious business challenge is trying to figure out how to be cool. Here are the three attributes that … Continue reading

Posted in Marketing, Social Media and Video | Tagged , , , , , , | Leave a comment

FREE To Restaurant Owners: Growing Sales And Profits Best Practices

On May 20, 2014 San Diego Gas and Electric is offering my half-day course on the proven green best practices for growing restaurant sales and profits FOR FREE! Seats are limited. This is a “must attend” for restaurant owners, caterers … Continue reading

Posted in Best Practices, Marketing, The Awareness Customer | Leave a comment

How To Create Sustainable Sales Growth

Generating sales growth is the key business issue facing every business. Companies like Chipotle, Panera Bread and Unilver that are achieving sustainable revenue growth by satisfying the consumer search for price competitive and authentically sourced “in me, on me and … Continue reading

Posted in Best Practices | Leave a comment

Consumers Want Healthy Convenience Food

The food industry’s revenue growth is now being driven by a consumer mega-shift from fast foods to healthy convenience food. The 2014 Cone Communications Food Issues Trend Tracker found that while “family satisfaction” still is priority number one in food … Continue reading

Posted in Best Practices, Health, The Awareness Customer | Tagged , , , , , , , , , | Leave a comment

Breakthrough: GUARANTEED lower electric bills

Guaranteed lower electric bills enabled by innovations in the financing and insuring of energy efficiency and renewable energy projects will soon be transforming the commercial real estate industry. These innovations enable zero down financing. Project payments are tied to measured … Continue reading

Posted in Best Practices, Business, Energy Savings | Tagged , , , , , , , , , , , , , | Leave a comment

Three Consumers That Will Drive Your 2014 Sales Success

Three key consumer groups with over $10 Trillion of annual buying power will determine your company’s sales success in 2014. Financially pressed by our slow growth economy they are keenly focused upon value. But informed through social media, they have … Continue reading

Posted in Best Practices, The Secret Green Sauce | Tagged , , , , , , , , , , , , , , , , , | Leave a comment