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Category Archives: Best Practices
California Title 24 Code Revisions And Zero Net Energy Buildings
Beginning in 2014 California is launching a tsunami wave of building code revisions. The new and revised codes will accelerate building designs that achieve “comprehensive building solutions.” The goal of comprehensive building design is to integrate smart technologies, energy efficiency … Continue reading
Walmart Price Buster: $8.88 LED Light Bulb Puts $134 In Your Pocket!
Walmart has just broken the $10 price barrier for LED lights. Their stores have in stock a 60 watt equivalent LED light bulb that is being sold for only $8.88. Over its estimated 22-year life this bulb is estimated to … Continue reading
How Sustainability Is Growing Unilever’s Brand Equity and Profits
Unilever is a pioneer in the art of winning customers and creating competitive advantage with brand authenticity through their positive impacts upon human and environmental well-being. Their CEO, Paul Polman, has staked his professional career on a strategy that says … Continue reading
10 Sustainable Branding Best Practices, Unilever and Sketches
Consumers are engaged in sea-changing search for businesses that are authentic in their commitment to customers. According to a Harris Interactive survey, 44% of Americans have a “poor” or “terrible” opinion of Corporate America. Less than a third of Americans … Continue reading
Green Sells: Rainforest Alliance’s Shop The Frog!
Rainforest Alliance is proving that green products win customers and grow sales. Impressively, Rainforest Alliance certified chocolates now represent 10% of the world’s chocolate sales. Their certified teas have 12% worldwide market share. Approximately 15% of all bananas are Rainforest … Continue reading
GM’s Waste To Cash Best Practices
GM is generating $1 billion annually through recycling and repurposing their waste stream. They are literally turning trash into cash! This is not an isolated example. Sustainable waste management is now a competitive advantage for businesses ranging from Walmart to … Continue reading
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