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Category Archives: Best Practices
Consumers Want Healthy Convenience Food
The food industry’s revenue growth is now being driven by a consumer mega-shift from fast foods to healthy convenience food. The 2014 Cone Communications Food Issues Trend Tracker found that while “family satisfaction” still is priority number one in food … Continue reading
Breakthrough: GUARANTEED lower electric bills
Guaranteed lower electric bills enabled by innovations in the financing and insuring of energy efficiency and renewable energy projects will soon be transforming the commercial real estate industry. These innovations enable zero down financing. Project payments are tied to measured … Continue reading
Posted in Best Practices, Business, Energy Savings
Tagged Bill Roth, business coach, commercial real estate, Earth 2017, Energi Insurance, energy efficiency, Energy Savings, green business coach, guaranteed lower electric bills, Kuakini Medical Center, Metrus Energy, New Resource Bank, speaker, The Secret Green Sauce
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Three Consumers That Will Drive Your 2014 Sales Success
Three key consumer groups with over $10 Trillion of annual buying power will determine your company’s sales success in 2014. Financially pressed by our slow growth economy they are keenly focused upon value. But informed through social media, they have … Continue reading
Posted in Best Practices, The Secret Green Sauce
Tagged Bill Roth, business coach, Chipotle, CSR business coach, don't buy this jacket, Earth 2017, green business coach, Michele Obama, Millennial Generation, moms, Patagonia, public speaker, sales leader, sustainable business leader, The Secret Green Sauce, Three Consumer Groups That Will Drive Sales Success, writer, Zipcar
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How To Win Millennial Generation Customers Through Content Marketing
The top four business buzzwords used today define how sustainable businesses are winning millennial generation customers. These four key buzzwords (in order) are: Content Social Sustainability Transparency These buzzwords are the building blocks upon which sustainable companies design products, operations … Continue reading
Auto Industry Drives Toward Sustainable Profits
The auto industry has stopped waiting for governments to enact energy policy. Responding to their customers’ concerns on pump prices and emissions the auto industry is taking the initiative by launching price-competitive cars and trucks that met consumer expectations on … Continue reading
Posted in Best Practices, Business, Cars
Tagged Alan Mulally, aluminum F-150, Bill Roth, business coach, CSR business coach, Earth 2017, Ford, green business coach, Honda, Honda Fit, John Mendel, NAIAS, North American International Auto Show, Smart car, Sustainability, sustainable best practices, The Secret Green Sauce
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Ford Bets The Company On Aluminum F-150 PickUp Truck
Ford Motor Company has bet its future on the launch of a precedent-setting aluminum body F-150 pickup truck. This is no small bet. The F-150 is the number one selling vehicle in America. It has been the number one selling … Continue reading
Posted in Best Practices, Cars
Tagged aluminum F-150, Bill Roth, business coach, CSR business coach, Earth 2017, F0150, Ford, green business coach, NAIAS, speaker, The Secret Green Sauce
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Three Steps To Zero Net Energy Commercial Buildings
Remember December 4, 2013 in terms of your commercial building and its potential to achieve zero net energy. This is the date that Solar City began offering a 10-year lease for their Tesla-based battery technology to commercial businesses. The lease’s … Continue reading
