Category Archives: Best Practices

Five Ways To Win Food Customers

McDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods. But that is just half of the story. The Supermarket News’ survey presented at the Natural Product Expo West found that health … Continue reading

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Sustainability Sells

Walmart’s recently announcement “Sustainability Leadership Shop” website is the latest example of the importance sustainability has in winning customers and growing sales. The website’s marketing banner is “Making it easier to save more today, for a better tomorrow.” Impressively, Walmart … Continue reading

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How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

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Write A Winning Elevator Speech

Having a green business plan is mission critical if your company is going to grow revenues in the global green economy that has leaped in less than a decade to multi-trillions of dollars in annual revenues. Business success is now … Continue reading

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Boomers’ Sustainability Diet: How I Lost 20 Pounds

If you are a member of the boomer generation then this is a must read. We are the first generation raised on fast food and suburban living. It has been a great run of cheese burgers, fries and driving everywhere … Continue reading

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Hyper Engaged Online Consumers Key To Sales Success

‘Tis the season for political rhetoric. Environmental regulation that protects human health from climate change and smog is being defined as a “war on coal.” Presidential candidates are posturing on key economics issues while the middle class suffers under fifteen … Continue reading

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Operating Your Business In A Carbon Surge Economy

Your business now operates within a carbon surge economy. The surge in carbon emissions is rapidly raising your business risks and the cost of doing business. Extreme weather tied to carbon surge is reducing your business revenues by disrupting customer … Continue reading

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