Category Archives: Best Practices

Five Demographic Megatrends Driving Your Business Success

Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Companies like Apple and Netflix that align with these megatrends are realizing explosive customer … Continue reading

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Four CSR Best Practices That Grow Sales

CSR and sustainability best practices are breakout paths away from endless price wars with your competitors. These best practices will win customer loyalty and revenue growth. Continue reading

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Sustainability Professionals Need To Act Weird

On this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, … Continue reading

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American Competitiveness In Renewable Energy

The price of solar energy is falling like a rock driven by global manufacturing economies of scale. Deustshe Bank projects the price of solar energy will be at grid price parity in all fifty states by 2016. The “war on … Continue reading

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Five Ways To Win Food Customers

McDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods. But that is just half of the story. The Supermarket News’ survey presented at the Natural Product Expo West found that health … Continue reading

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Sustainability Sells

Walmart’s recently announcement “Sustainability Leadership Shop” website is the latest example of the importance sustainability has in winning customers and growing sales. The website’s marketing banner is “Making it easier to save more today, for a better tomorrow.” Impressively, Walmart … Continue reading

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How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

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