Category Archives: Best Practices

Sustainability Professionals Need To Act Weird

On this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, … Continue reading

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American Competitiveness In Renewable Energy

The price of solar energy is falling like a rock driven by global manufacturing economies of scale. Deustshe Bank projects the price of solar energy will be at grid price parity in all fifty states by 2016. The “war on … Continue reading

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Five Ways To Win Food Customers

McDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods. But that is just half of the story. The Supermarket News’ survey presented at the Natural Product Expo West found that health … Continue reading

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Sustainability Sells

Walmart’s recently announcement “Sustainability Leadership Shop” website is the latest example of the importance sustainability has in winning customers and growing sales. The website’s marketing banner is “Making it easier to save more today, for a better tomorrow.” Impressively, Walmart … Continue reading

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How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

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Write A Winning Elevator Speech

Having a green business plan is mission critical if your company is going to grow revenues in the global green economy that has leaped in less than a decade to multi-trillions of dollars in annual revenues. Business success is now … Continue reading

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Boomers’ Sustainability Diet: How I Lost 20 Pounds

If you are a member of the boomer generation then this is a must read. We are the first generation raised on fast food and suburban living. It has been a great run of cheese burgers, fries and driving everywhere … Continue reading

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