Category Archives: Best Practices

Millennial Activists Reshaping America’s Economy

Millennial activists are now driving revenue growth in the American economy. Their quest to be “cool with a purpose” is driving the revenue success of Apple, Google, Patagonia and Chipotle. They are also a key demographic group that is driving … Continue reading

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Fast Food Sales: “Not Ketchup…It’s Blood”

McDonald’s same store sales just took another nose-dive. Global same store sales tanked more than three percent. One investment analysis entitled his analysis of McDonald’s prospective sales growth as “That’s not ketchup…it’s blood.”

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Five Ways To Lower Your Business Electric Bills

Electric bills are going higher. Your business must act now because the utilities in over a dozen states are projecting 5-15% annual electricity price increases. Only five states have utilities that do not project higher prices in the coming year. … Continue reading

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Elon Musk (Again) Demonstrates Sustainable CEO Leadership

Tesla Motors’ founder Elon Musk has once again demonstrated business leadership by offering a business solution to climate change. Musk’s act of leadership is to open sourced his company’s invaluable intellectual property for building world-class electric cars to the global … Continue reading

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Win Millennial Generation Customers By Being Cool With A Purpose

“Cool with a purpose” defines the millennial generation. It also defines the marketing path to winning the millennial generation as customers. The obvious business challenge is trying to figure out how to be cool. Here are the three attributes that … Continue reading

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FREE To Restaurant Owners: Growing Sales And Profits Best Practices

On May 20, 2014 San Diego Gas and Electric is offering my half-day course on the proven green best practices for growing restaurant sales and profits FOR FREE! Seats are limited. This is a “must attend” for restaurant owners, caterers … Continue reading

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How To Create Sustainable Sales Growth

Generating sales growth is the key business issue facing every business. Companies like Chipotle, Panera Bread and Unilver that are achieving sustainable revenue growth by satisfying the consumer search for price competitive and authentically sourced “in me, on me and … Continue reading

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