Category Archives: Marketing

Best practices in marketing green, wellness, new products and sustainable solutions.

Fast Food Sales: “Not Ketchup…It’s Blood”

McDonald’s same store sales just took another nose-dive. Global same store sales tanked more than three percent. One investment analysis entitled his analysis of McDonald’s prospective sales growth as “That’s not ketchup…it’s blood.”

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Win Millennial Generation Customers By Being Cool With A Purpose

“Cool with a purpose” defines the millennial generation. It also defines the marketing path to winning the millennial generation as customers. The obvious business challenge is trying to figure out how to be cool. Here are the three attributes that … Continue reading

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FREE To Restaurant Owners: Growing Sales And Profits Best Practices

On May 20, 2014 San Diego Gas and Electric is offering my half-day course on the proven green best practices for growing restaurant sales and profits FOR FREE! Seats are limited. This is a “must attend” for restaurant owners, caterers … Continue reading

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How To Win Millennial Generation Customers Through Content Marketing

The top four business buzzwords used today define how sustainable businesses are winning millennial generation customers. These four key buzzwords (in order) are: Content Social Sustainability Transparency These buzzwords are the building blocks upon which sustainable companies design products, operations … Continue reading

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How Sustainability Is Growing Unilever’s Brand Equity and Profits

Unilever is a pioneer in the art of winning customers and creating competitive advantage with brand authenticity through their positive impacts upon human and environmental well-being. Their CEO, Paul Polman, has staked his professional career on a strategy that says … Continue reading

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10 Sustainable Branding Best Practices, Unilever and Sketches

Consumers are engaged in sea-changing search for businesses that are authentic in their commitment to customers. According to a Harris Interactive survey, 44% of Americans have a “poor” or “terrible” opinion of Corporate America. Less than a third of Americans … Continue reading

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Green Sells: Rainforest Alliance’s Shop The Frog!

Rainforest Alliance is proving that green products win customers and grow sales. Impressively, Rainforest Alliance certified chocolates now represent 10% of the world’s chocolate sales. Their certified teas have 12% worldwide market share. Approximately 15% of all bananas are Rainforest … Continue reading

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