Category Archives: Marketing

Best practices in marketing green, wellness, new products and sustainable solutions.

Autonomous LED Lighting Is Driving Smart Building Revolution

Our homes or offices are now the dumbest thing in our lives. We can talk to our smartphones. A growing number of our cars can park themselves. But our buildings just sit there making us do the work of running … Continue reading

Posted in Best Practices, Business, Energy Savings, Marketing | Tagged , , , , , , , , , , , , , | Leave a comment

Three Keys To Winning Explosive Green Sales Growth

Going green is proving to be the path to explosive sales growth. Pioneering companies selling everything from soap (Unilever) to cars (Tesla) are winning customers and generating billions in revenues by offering more sustainable products. Today Unilever generates half of … Continue reading

Posted in Best Practices, Marketing, The Secret Green Sauce | Tagged , , , , , , , , | Leave a comment

Top Five CSR Actions That Win Millennial Customers

Millennials are driving a corporate social responsibility (CSR) revolution that is disrupting every company’s marketing strategy. For millennials, CSR is not an activity or organizational department. They view CSR as the foundational element for product design, function and end of … Continue reading

Posted in Best Practices, Marketing | Tagged , , , , , , , , , , | Leave a comment

Five Demographic Megatrends Driving Your Business Success

Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Companies like Apple and Netflix that align with these megatrends are realizing explosive customer … Continue reading

Posted in Best Practices, Business, Marketing | Tagged , , , , , , , , , , | Leave a comment

Sustainability Professionals Need To Act Weird

On this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, … Continue reading

Posted in Best Practices, Marketing, The Secret Green Sauce | Tagged , , , , , , , | Leave a comment

Hyper Engaged Online Consumers Key To Sales Success

‘Tis the season for political rhetoric. Environmental regulation that protects human health from climate change and smog is being defined as a “war on coal.” Presidential candidates are posturing on key economics issues while the middle class suffers under fifteen … Continue reading

Posted in Best Practices, Marketing | Tagged , , , , , , , , , | Leave a comment

Fast Food Sales: “Not Ketchup…It’s Blood”

McDonald’s same store sales just took another nose-dive. Global same store sales tanked more than three percent. One investment analysis entitled his analysis of McDonald’s prospective sales growth as “That’s not ketchup…it’s blood.”

Posted in Business, Health, Marketing | Tagged , , , , , , , , | Leave a comment