Category Archives: Marketing

Best practices in marketing green, wellness, new products and sustainable solutions.

How To Win Millennial Generation Customers Through Content Marketing

The top four business buzzwords used today define how sustainable businesses are winning millennial generation customers. These four key buzzwords (in order) are: Content Social Sustainability Transparency These buzzwords are the building blocks upon which sustainable companies design products, operations … Continue reading

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How Sustainability Is Growing Unilever’s Brand Equity and Profits

Unilever is a pioneer in the art of winning customers and creating competitive advantage with brand authenticity through their positive impacts upon human and environmental well-being. Their CEO, Paul Polman, has staked his professional career on a strategy that says … Continue reading

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10 Sustainable Branding Best Practices, Unilever and Sketches

Consumers are engaged in sea-changing search for businesses that are authentic in their commitment to customers. According to a Harris Interactive survey, 44% of Americans have a “poor” or “terrible” opinion of Corporate America. Less than a third of Americans … Continue reading

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Green Sells: Rainforest Alliance’s Shop The Frog!

Rainforest Alliance is proving that green products win customers and grow sales. Impressively, Rainforest Alliance certified chocolates now represent 10% of the world’s chocolate sales. Their certified teas have 12% worldwide market share. Approximately 15% of all bananas are Rainforest … Continue reading

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Winning Sales With The $1.3 Trillion (and greener) Latina

Latinas have emerged as a major business opportunity for businesses. Their $1.3 trillion of annual buying power is equal to Mexico’s annual Gross Domestic Production! They are also sophisticated consumers seeking products that align with their triple bottom line focus … Continue reading

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13 Best Practices That Grow “Social” Revenues

I finally got to meet Apple Co-founder Steve Wozniak. He was one of the speakers at a Ford Motor Company meet-up for social media thought-leaders. Steve did not disappoint. He immediately went into explaining those early days working with Steve … Continue reading

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Green Sells. Meaningful Brands Outperform

New research documents that green products and meaningful brands deliver increased sales plus financial performance that outperforms the stock market. Havas Media just released an analysis on the financial performance of their top twenty global meaningful brands. The stocks for … Continue reading

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