Category Archives: Marketing

Best practices in marketing green, wellness, new products and sustainable solutions.

Five Demographic Megatrends Driving Your Business Success

Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Companies like Apple and Netflix that align with these megatrends are realizing explosive customer … Continue reading

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Sustainability Professionals Need To Act Weird

On this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, … Continue reading

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Hyper Engaged Online Consumers Key To Sales Success

‘Tis the season for political rhetoric. Environmental regulation that protects human health from climate change and smog is being defined as a “war on coal.” Presidential candidates are posturing on key economics issues while the middle class suffers under fifteen … Continue reading

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Fast Food Sales: “Not Ketchup…It’s Blood”

McDonald’s same store sales just took another nose-dive. Global same store sales tanked more than three percent. One investment analysis entitled his analysis of McDonald’s prospective sales growth as “That’s not ketchup…it’s blood.”

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Win Millennial Generation Customers By Being Cool With A Purpose

“Cool with a purpose” defines the millennial generation. It also defines the marketing path to winning the millennial generation as customers. The obvious business challenge is trying to figure out how to be cool. Here are the three attributes that … Continue reading

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FREE To Restaurant Owners: Growing Sales And Profits Best Practices

On May 20, 2014 San Diego Gas and Electric is offering my half-day course on the proven green best practices for growing restaurant sales and profits FOR FREE! Seats are limited. This is a “must attend” for restaurant owners, caterers … Continue reading

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How To Win Millennial Generation Customers Through Content Marketing

The top four business buzzwords used today define how sustainable businesses are winning millennial generation customers. These four key buzzwords (in order) are: Content Social Sustainability Transparency These buzzwords are the building blocks upon which sustainable companies design products, operations … Continue reading

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