Category Archives: Social Media and Video

Social media insights, trends and business practices used by actual businesses in growing revenues including their use of video and their use of social media to connect with customers seeking green and sustainable product solutions.

B2We! Five Best Practices For Connecting With Customers Seeking Smart, Healthy and Green Solutions

B2We. Business To “We.” That is the inspiration of a newly posted TEDxSF video entitled WE-defining ME. Two mega-trends are combining to create a green economic revolution. One mega-trend is social media. It is WE in action. Much of what … Continue reading

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Smart Phone Apps For Adopting Sustainability, Healthy Living and Going Green

The smartphone and smartphone app is emerging as the “revolutionary gun” in the adoption of sustainability by consumers. I was having dinner the other night with a senior market research executive heavily focused upon the smart meter. What we were … Continue reading

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Dan Piech of comScore: How To Best Practices Using Web Video In Green Marketing

Did you know that YouTube is second only to Google in web searches? This is a tremendous new opportunity for green marketing. Consumers are looking for what to buy and who to buy from as they search for “in me, … Continue reading

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The Emerging Branding War! Green Smartphone App, Brands and Private Labels

A branding war has emerged. The three contestants are national/international brands, private labels offered by large retailers and the new entrant, the green smartphone app. Market research is projecting that private brands will double in size to 50% of brand … Continue reading

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Etsy: Retailing Best Practices For Buy Local, Buy Handmade, Buy Green!

Etsy is a web site that is a BEST PRACTICES example on the new sales paths that can be created with customers seeking products that are defined by their authenticity. Etsy began as a website that offered a global market … Continue reading

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Green Marketing Revolution: Values Marketing Via Smartphone Apps and Facebook

Smartphones, smartphone apps and Facebook are engineering a marketing revolution that could enable the marketing dreams of companies seeking to grow green revenues. Here’s what Facebook is doing. They are working on software that will ship an ad to your … Continue reading

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Part Two: 4 Sales and Marketing Best Practices For Retail Success With The New Consumer

BBMG has published new research identifying 70 million “New Consumers” that are evaluating their purchase of products and services based a Triple Value Proposition. Part One of this two part article series outlined the Triple Value Proposition¬†of: Practical Benefits. The … Continue reading

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