Category Archives: Business

Business case studies on companies pioneering new green and sustainable products including innovations in sales and marketing.

HR Directors Must Sell CSR To Win Millennial Job Candidates

New research by Global Tolerance found that 62% of surveyed millennials “only want to work for an organization that delivers social and environmental impacts.” Rosie Warin, Co-Managing Director for Global Tolerance, describes this as a values revolution in millennial generation … Continue reading

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How Generation Z Will Make CSR A Business Norm

Generation Z, the first generation born in the 21st Century, is being shaped by a world at risk. They were born into global terrorism, the Great Recession, social diversity, climate change, and too often in the United States, living in … Continue reading

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CSR Wins Customers And Sells Products

Just released surveys point to exploding consumer interest in buying healthy, green products. The even better news for businesses is that 66% of surveyed consumers say they will pay more for products and services that come from companies who are … Continue reading

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Five Demographic Megatrends Driving Your Business Success

Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Companies like Apple and Netflix that align with these megatrends are realizing explosive customer … Continue reading

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California Economy Achieves Growth With Less Pollution

California is achieving superior and sustained economic growth while also reducing climate changing pollution. At a time when the California economy is growing faster than the U.S. economy the California Air Resources Board reports that the State has reduced greenhouse … Continue reading

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Customers Are Driving Electric Utility Disruption

To remain competitive and relevant the electric utility industry, and their regulators, will need to place their focus on the sustainably sourced guaranteed lower monthly electric bill. Continue reading

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Five Ways To Win Food Customers

McDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods. But that is just half of the story. The Supermarket News’ survey presented at the Natural Product Expo West found that health … Continue reading

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