Category Archives: Business

Business case studies on companies pioneering new green and sustainable products including innovations in sales and marketing.

Autonomous LED Lighting Is Driving Smart Building Revolution

Our homes or offices are now the dumbest thing in our lives. We can talk to our smartphones. A growing number of our cars can park themselves. But our buildings just sit there making us do the work of running … Continue reading

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Building A Sustainability Business Culture

The business case for sustainability has been proven. Today there are over a dozen companies reporting one billion dollars or more in annual revenues from the sale of green products. It is a rare business that has not taken some … Continue reading

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Can A Company Be Green If It Is Damaging Human Health

Newsweek has ranked Coca Cola as the ninth greenest company in the world. Coke earned this recognition by doing things like pioneering bioplastic bottles. But how does Newsweek’s recognition reconcile with their signature soda being “…considered a major contributor to … Continue reading

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Should Your Company Ban Soda

Reebok has banned soda at their U.S. headquarters. Is this a wakeup call for other businesses to be more involved on food issues impacting human health? Or is this a hornet nest that CEOs and business owners should avoid at … Continue reading

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Healthy Foods Achieve Mass Market Sales Levels

The biggest news from the Natural Product Expo 2016 was that the sale of healthy foods is now mainstream. A record 43% of Americans now say they make their food and beverage purchases using the criteria of human and environmental … Continue reading

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HR Directors Must Sell CSR To Win Millennial Job Candidates

New research by Global Tolerance found that 62% of surveyed millennials “only want to work for an organization that delivers social and environmental impacts.” Rosie Warin, Co-Managing Director for Global Tolerance, describes this as a values revolution in millennial generation … Continue reading

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How Generation Z Will Make CSR A Business Norm

Generation Z, the first generation born in the 21st Century, is being shaped by a world at risk. They were born into global terrorism, the Great Recession, social diversity, climate change, and too often in the United States, living in … Continue reading

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