Category Archives: Business

Business case studies on companies pioneering new green and sustainable products including innovations in sales and marketing.

Five Keys To Sales Success With The Millennial Generation

Companies viewed by the millennial generation as being “cool with a purpose” are winning double digit revenue growth. These companies have pioneered five key best practices for growing sales with the millennial generation. Continue reading

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Tulsa Entrepreneurs Proving Green Builds Business

Tulsa entrepreneurs are proving with their success that green builds business. They are winning customers, most especially the Millennial Generation, by offering sustainable products and services that are healthier, local and cool! Sustainable Tulsa I was invited to Tulsa by … Continue reading

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Chairman Bill Ford and CEO Alan Mulally On Ford’s Sales Success Built Upon Sustainability and CSR

During the North American International Auto Show, I had the opportunity to meet with Ford’s Chairman Bill Ford and CEO Alan Mulally to discuss Ford’s business strategy and the role sustainability plays in it. Bill Ford Ford Motor Company’s business … Continue reading

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Walmart: “You shouldn’t have to pay more for sustainability!”

Walmart has embraced making sustainability price competitive. Walmart’s strategic plan is to increase the sustainability of all of their products while at the same time maintaining everyday low prices. Because Walmart is estimated to touch one out of every three … Continue reading

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How To Grow Sales Through Corporate Social Responsibility

“Consumers want it all,” according to Executive Vice President Jonathan Yohannan of Cone Communications. Consumers want competitive prices, they want product performance and they want personal solutions to their environmental and human-health concerns. Based upon the latest Cone Communications Corporate … Continue reading

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Win A Walmart Supplier Contract By Going Green

How to win a Walmart supplier contract is dramatically changing. The following exclusive interview with Jeff Rice, Director of Sustainability for Walmart profiles how Walmart’s adoption of sustainability is creating new opportunities for suppliers that can be competitive on price, … Continue reading

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Win Customers: Restaurant Green Best Practices

The restaurants industry is experiencing a dramatic change in the formula for winning customers where selling good food at competitive prices is growing sales and profits. For example, Chipotle is growing sales at over a 20% annual rate with a … Continue reading

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