Category Archives: Business

Business case studies on companies pioneering new green and sustainable products including innovations in sales and marketing.

Should Your Company Ban Soda

Reebok has banned soda at their U.S. headquarters. Is this a wakeup call for other businesses to be more involved on food issues impacting human health? Or is this a hornet nest that CEOs and business owners should avoid at … Continue reading

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Healthy Foods Achieve Mass Market Sales Levels

The biggest news from the Natural Product Expo 2016 was that the sale of healthy foods is now mainstream. A record 43% of Americans now say they make their food and beverage purchases using the criteria of human and environmental … Continue reading

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HR Directors Must Sell CSR To Win Millennial Job Candidates

New research by Global Tolerance found that 62% of surveyed millennials “only want to work for an organization that delivers social and environmental impacts.” Rosie Warin, Co-Managing Director for Global Tolerance, describes this as a values revolution in millennial generation … Continue reading

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How Generation Z Will Make CSR A Business Norm

Generation Z, the first generation born in the 21st Century, is being shaped by a world at risk. They were born into global terrorism, the Great Recession, social diversity, climate change, and too often in the United States, living in … Continue reading

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CSR Wins Customers And Sells Products

Just released surveys point to exploding consumer interest in buying healthy, green products. The even better news for businesses is that 66% of surveyed consumers say they will pay more for products and services that come from companies who are … Continue reading

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Five Demographic Megatrends Driving Your Business Success

Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Companies like Apple and Netflix that align with these megatrends are realizing explosive customer … Continue reading

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California Economy Achieves Growth With Less Pollution

California is achieving superior and sustained economic growth while also reducing climate changing pollution. At a time when the California economy is growing faster than the U.S. economy the California Air Resources Board reports that the State has reduced greenhouse … Continue reading

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