Category Archives: Business

Business case studies on companies pioneering new green and sustainable products including innovations in sales and marketing.

Fast Food Sales: “Not Ketchup…It’s Blood”

McDonald’s same store sales just took another nose-dive. Global same store sales tanked more than three percent. One investment analysis entitled his analysis of McDonald’s prospective sales growth as “That’s not ketchup…it’s blood.”

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Elon Musk (Again) Demonstrates Sustainable CEO Leadership

Tesla Motors’ founder Elon Musk has once again demonstrated business leadership by offering a business solution to climate change. Musk’s act of leadership is to open sourced his company’s invaluable intellectual property for building world-class electric cars to the global … Continue reading

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Breakthrough: GUARANTEED lower electric bills

Guaranteed lower electric bills enabled by innovations in the financing and insuring of energy efficiency and renewable energy projects will soon be transforming the commercial real estate industry. These innovations enable zero down financing. Project payments are tied to measured … Continue reading

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How Hybrid Electric Buildings Will Transform Real Estate

America’s commercial buildings are on the cusp of being radically redesigned into Prius-like hybrid energy centers. These buildings will create value by guaranteeing lower electric bills plus increased worker productivity while also delivering climate-changing environmental impacts. Like hybrid electric cars … Continue reading

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Auto Industry Drives Toward Sustainable Profits

The auto industry has stopped waiting for governments to enact energy policy. Responding to their customers’ concerns on pump prices and emissions the auto industry is taking the initiative by launching price-competitive cars and trucks that met consumer expectations on … Continue reading

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Five CSR Game Changers That Will Drive 2014 Profits

In 2013 corporate social responsibility moved from “do good” actions to being a business best practice. The following five 2014 CSR game changers will accelerate the links between profits, environmental responsibility and social good:

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Five 2013 CSR Best Practices That Grew Profits

Corporate social responsibility made the leap in 2013 from being a “do good” corporate responsibility to a best practice for growing profits. During 2013 my Triple Pundit articles profiled businesses and business leaders that successfully won customers and cut costs … Continue reading

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