Category Archives: Business

Business case studies on companies pioneering new green and sustainable products including innovations in sales and marketing.

How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

Posted in Best Practices, Business | Tagged , , , , , , , , , | Leave a comment

Write A Winning Elevator Speech

Having a green business plan is mission critical if your company is going to grow revenues in the global green economy that has leaped in less than a decade to multi-trillions of dollars in annual revenues. Business success is now … Continue reading

Posted in Best Practices, Business | Tagged , , , , , , , , , , | Leave a comment

Fast Food Sales: “Not Ketchup…It’s Blood”

McDonald’s same store sales just took another nose-dive. Global same store sales tanked more than three percent. One investment analysis entitled his analysis of McDonald’s prospective sales growth as “That’s not ketchup…it’s blood.”

Posted in Business, Health, Marketing | Tagged , , , , , , , , | Leave a comment

Elon Musk (Again) Demonstrates Sustainable CEO Leadership

Tesla Motors’ founder Elon Musk has once again demonstrated business leadership by offering a business solution to climate change. Musk’s act of leadership is to open sourced his company’s invaluable intellectual property for building world-class electric cars to the global … Continue reading

Posted in Best Practices, Business | Leave a comment

Breakthrough: GUARANTEED lower electric bills

Guaranteed lower electric bills enabled by innovations in the financing and insuring of energy efficiency and renewable energy projects will soon be transforming the commercial real estate industry. These innovations enable zero down financing. Project payments are tied to measured … Continue reading

Posted in Best Practices, Business, Energy Savings | Tagged , , , , , , , , , , , , , | Leave a comment

How Hybrid Electric Buildings Will Transform Real Estate

America’s commercial buildings are on the cusp of being radically redesigned into Prius-like hybrid energy centers. These buildings will create value by guaranteeing lower electric bills plus increased worker productivity while also delivering climate-changing environmental impacts. Like hybrid electric cars … Continue reading

Posted in Business, Energy Savings, Solar and Renewable Energy | Tagged , , , , , , , , , , | Leave a comment

Auto Industry Drives Toward Sustainable Profits

The auto industry has stopped waiting for governments to enact energy policy. Responding to their customers’ concerns on pump prices and emissions the auto industry is taking the initiative by launching price-competitive cars and trucks that met consumer expectations on … Continue reading

Posted in Best Practices, Business, Cars | Tagged , , , , , , , , , , , , , , , , | Leave a comment