Category Archives: Business

Business case studies on companies pioneering new green and sustainable products including innovations in sales and marketing.

Five Ways VR Tech Will Cut Cost and Win Customers

Virtual reality (VR) and augmented reality (AR) technologies are going to reshape our businesses. They already have at Ford. They now use VR in designing cars. Work associates located on different continents hold meetings in 3D through VR conferences. Ford … Continue reading

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Will Your Business Survive A Divided America

Every business now confronts the challenge of an America divided over what to believe and who to believe. In these tumultuous waters, how does a business navigate a relationship with their customers and work associates? What does a divided America … Continue reading

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Millennials Are Pushing Fast Foods Off The Table

McDonald’s just reported a 3% revenue decline. This is a stunning reversal in the company’s history. From 2005 to 2013 McDonald’s grew revenues by almost 50% or $10 billion. Why did McDonald’s see their sales fall? In a word, millennials!

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Build Your Business Success With Six Green Best Practices

Did you know that today over a dozen companies sell more than a billion dollars EVERY YEAR in green products? Here are some examples: Costco is now the largest organic food retailer. They sell $4 billion of organic food annually. … Continue reading

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Global Mega-Cities Driving Sustainability, AI and IoT

At a recent Further With Ford event their futurist, Sheryl Connelly, talked about the growth of our world’s mega-cities. She used Beijing China as an example. Beijing has 20 million people living in its metropolitan area. A typical driving commute … Continue reading

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Autonomous LED Lighting Is Driving Smart Building Revolution

Our homes or offices are now the dumbest thing in our lives. We can talk to our smartphones. A growing number of our cars can park themselves. But our buildings just sit there making us do the work of running … Continue reading

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Building A Sustainability Business Culture

The business case for sustainability has been proven. Today there are over a dozen companies reporting one billion dollars or more in annual revenues from the sale of green products. It is a rare business that has not taken some … Continue reading

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