Category Archives: Business

Business case studies on companies pioneering new green and sustainable products including innovations in sales and marketing.

Millennials Are Pushing Fast Foods Off The Table

McDonald’s just reported a 3% revenue decline. This is a stunning reversal in the company’s history. From 2005 to 2013 McDonald’s grew revenues by almost 50% or $10 billion. Why did McDonald’s see their sales fall? In a word, millennials!

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Build Your Business Success With Six Green Best Practices

Did you know that today over a dozen companies sell more than a billion dollars EVERY YEAR in green products? Here are some examples: Costco is now the largest organic food retailer. They sell $4 billion of organic food annually. … Continue reading

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Global Mega-Cities Driving Sustainability, AI and IoT

At a recent Further With Ford event their futurist, Sheryl Connelly, talked about the growth of our world’s mega-cities. She used Beijing China as an example. Beijing has 20 million people living in its metropolitan area. A typical driving commute … Continue reading

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Autonomous LED Lighting Is Driving Smart Building Revolution

Our homes or offices are now the dumbest thing in our lives. We can talk to our smartphones. A growing number of our cars can park themselves. But our buildings just sit there making us do the work of running … Continue reading

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Building A Sustainability Business Culture

The business case for sustainability has been proven. Today there are over a dozen companies reporting one billion dollars or more in annual revenues from the sale of green products. It is a rare business that has not taken some … Continue reading

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Can A Company Be Green If It Is Damaging Human Health

Newsweek has ranked Coca Cola as the ninth greenest company in the world. Coke earned this recognition by doing things like pioneering bioplastic bottles. But how does Newsweek’s recognition reconcile with their signature soda being “…considered a major contributor to … Continue reading

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Should Your Company Ban Soda

Reebok has banned soda at their U.S. headquarters. Is this a wakeup call for other businesses to be more involved on food issues impacting human health? Or is this a hornet nest that CEOs and business owners should avoid at … Continue reading

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