Category Archives: Business

Business case studies on companies pioneering new green and sustainable products including innovations in sales and marketing.

Five Demographic Megatrends Driving Your Business Success

Five demographic megatrends are now driving business success. What you sell, who you sell to and how you sell it is being disrupted by these megatrends. Companies like Apple and Netflix that align with these megatrends are realizing explosive customer … Continue reading

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California Economy Achieves Growth With Less Pollution

California is achieving superior and sustained economic growth while also reducing climate changing pollution. At a time when the California economy is growing faster than the U.S. economy the California Air Resources Board reports that the State has reduced greenhouse … Continue reading

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Customers Are Driving Electric Utility Disruption

To remain competitive and relevant the electric utility industry, and their regulators, will need to place their focus on the sustainably sourced guaranteed lower monthly electric bill. Continue reading

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Five Ways To Win Food Customers

McDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods. But that is just half of the story. The Supermarket News’ survey presented at the Natural Product Expo West found that health … Continue reading

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Healthy Foods Sales Growing Three Times Faster Than Conventional Food Sales

The big news from the 2015 Natural Product Expo West was that the American consumer is buying healthy foods at volumes never seen before. Healthy and wellness products are achieving three times the sales growth as conventional food products. A … Continue reading

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How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

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Write A Winning Elevator Speech

Having a green business plan is mission critical if your company is going to grow revenues in the global green economy that has leaped in less than a decade to multi-trillions of dollars in annual revenues. Business success is now … Continue reading

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