Category Archives: Cars

A car technology revolution is taking place with higher efficiency engines, flex-fuel engines, biomass fuels including ethanol, hybrids, plug-in electric and the growth of automobile use in China, India and other emerging markets

Electric Cargo Van Solution To Business Pain At The Pump

Posted on February 10, 2013 by Bill Roth

While the horsepower buzz at the North American International Auto Show was the absolutely stunning Corvette and the Cadillac ELR all-electric coup was standing room only for the press I thought the most important vehicle was hidden in the far … Continue reading →

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Chairman Bill Ford and CEO Alan Mulally On Ford’s Sales Success Built Upon Sustainability and CSR

Posted on February 4, 2013 by Bill Roth

During the North American International Auto Show, I had the opportunity to meet with Ford’s Chairman Bill Ford and CEO Alan Mulally to discuss Ford’s business strategy and the role sustainability plays in it. Bill Ford Ford Motor Company’s business … Continue reading →

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Ford’s “Go Further” Brand Messaging Anchored Upon CSR And Sustainability

Posted on February 4, 2013 by Bill Roth

Business Insider recognizes Ford Motor Company as one of the world’s top-ten “hottest brands.” Ford’s peers in this ranking include Google, Kindle and YouTube. Tellingly, no other car company made this list. This branding success has helped to sell 2+ … Continue reading →

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Ford Global Electric Fleet Manager Explains Car Electrification Technologies

Posted on February 4, 2013 by Bill Roth

KPMG recent research tellingly entitled The Transformation of the Automotive Industry observes that, “The global automotive industry is undergoing a fundamental transformation due to increasing consumer preferences toward vehicles with a lower carbon footprint.” This growing consumer focus upon carbon … Continue reading →

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Ford C-MAX Energi Electric Hybrid: Fun, Quick, Green And Connected

Posted on February 4, 2013 by Bill Roth

Imagine cars as “cool” as an Apple iPad or iPhone where you play games that generate real cash rewards or that can connect you with that hot-looking person driving next to you. That is the future I saw at the … Continue reading →

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BMWi Electric Cars: “Radical Innovation In Mobility”

Posted on July 4, 2012 by Bill Roth

BMW is launching a completely new business model for the car industry. They call it BMWi. Their goal is nothing less than “Radical innovation in mobility.” This video captures the excitement of the innovation BMW is pursuing:

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TOP FIVE Videos On Green Business Best Practices

Posted on June 3, 2012 by Bill Roth

Looking for answers on how to grow your business? These are the top five videos based upon viewer hits on the Earth 2017 YouTube Video Library: #1 Trisha Jung, Pricing The Nissan Leaf This video was taken at the launch … Continue reading →

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