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Category Archives: The Awareness Customer
Hispanic Green Consumers: New Air Quality Evidence Supporting Their Environmental Focus
Market research is finding that minorities, most especially Hispanics, have a higher sensitivity to the need for environmental protection and green products. Here is new evidence supplied by the Center for American Progress: 66% of Hispanics, over 26 million people, live … Continue reading
Posted in Economy, Green, The Awareness Customer
Tagged air quality, environment, Hispanic green consumer
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Half Of All Dads Seeking Sustainable, Healthier Products
Revenue growth is the spark America’s businesses need to begin re-hiring again, which in turn, will recharge our economy’s growth. The poster child of our current revenue situation has been Walmart’s same store sales revenues falling for the last 5 … Continue reading
Posted in The Awareness Customer
Tagged Dads, EcoAware Dads, EcoFocus Worldwide, green products, Sustainability, wellness
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What Green Consumers Want To Buy!
Today’s businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness. However, companies are struggling with how to evolve their operations and product offerings to meet this growing consumer expectation. A … Continue reading
Posted in Best Practices, Marketing, The Awareness Customer
Tagged consumer, green, Greenwashing, market research, marketing, Sunchips, Sustainable Brands
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QSR Magazine: Christopher Wolf On Green Marketing
The following is drawn from Wolf’s article in QSR Magazine: The good news is that no one is expected to turn green overnight, but brands are expected to be truthful about their progress. “Restaurants should be honest about the extent … Continue reading
Posted in The Awareness Customer
Tagged Amanda's, green, Green Restaurant Association, marketing, new media, QSR, restaurant, social media
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Growing Millennial Generation Revenues
Marketing best practices for growing Millennial Generation revenues are increasingly gaining a “green” tint. Millennials define “Their Future” as their dominate influence driver. They want a world that is cool, that reflects their inputs and comes without the 20th Century’s … Continue reading
Posted in The Awareness Customer
Tagged branding, marketing, Millennial Generation, revenue
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Dr. Letitia Wright: The Secret Green Sauce Is A California 9!
Dr. Letitia Wright, LA Business Book Review Examiner, wrote the following about The Secret Green Sauce: “This is a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? … Continue reading
Who’s Buying Organic Food?
Top 10 Cities Buying Organic: 1. San Diego 2. Seattle/Tacoma 3. Philadelphia 4. San Francisco/Oakland/San Jose 5. Washington DC/Hagerstowon, MD 6. Portland, Ore 7. Denver 8. Baltimore 9. Sacramento/Stockton/Modestso, CA 10. Colorado Springs/Pueblo, Colo. Source: MRI’s Market-by-Market study
Posted in The Awareness Customer
Tagged Baltimore, Bill Roth, Denver, Earth 2017, food, green, green business coach, organic, Philadelphia, San Diego, San Francisco, Seattle, The Secret Green Sauce
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