Category Archives: The Awareness Customer

How America’s Food Revolution Impacts Your Sales Success

The old recipe for business success was so simple. The three key ingredients were everyday low prices, convenience and uniform products. Think McDonalds. Low prices, drive-through windows and the same tasting of Big Mac sold around the world. Today, that … Continue reading

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Will Millennials and Boomers Unite or Fight Over Sustainability

The rise of millennials and the aging of the boomer generation is reshaping America. In 2017 50% of the U.S. population will be 50 years old or older. In 2017 the millennial generation will become both America’s most employed demographic … Continue reading

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FREE To Restaurant Owners: Growing Sales And Profits Best Practices

On May 20, 2014 San Diego Gas and Electric is offering my half-day course on the proven green best practices for growing restaurant sales and profits FOR FREE! Seats are limited. This is a “must attend” for restaurant owners, caterers … Continue reading

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Consumers Want Healthy Convenience Food

The food industry’s revenue growth is now being driven by a consumer mega-shift from fast foods to healthy convenience food. The 2014 Cone Communications Food Issues Trend Tracker found that while “family satisfaction” still is priority number one in food … Continue reading

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Hispanic Green Consumers: New Air Quality Evidence Supporting Their Environmental Focus

Market research is finding that minorities, most especially Hispanics, have a higher sensitivity to the need for environmental protection and green products. Here is new evidence supplied by the Center for American Progress: 66% of Hispanics, over 26 million people, live … Continue reading

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Half Of All Dads Seeking Sustainable, Healthier Products

Revenue growth is the spark America’s businesses need to begin re-hiring again, which in turn, will recharge our economy’s growth. The poster child of our current revenue situation has been Walmart’s same store sales revenues falling for the last 5 … Continue reading

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What Green Consumers Want To Buy!

Today’s businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness. However, companies are struggling with how to evolve their operations and product offerings to meet this growing consumer expectation. A … Continue reading

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