The following is drawn from Wolf’s article in QSR Magazine:
The good news is that no one is expected to turn green overnight, but brands are expected to be truthful about their progress. “Restaurants should be honest about the extent to which they’re green. It’s OK to say you’re taking steps and not where you want [...]
Marketing best practices for growing Millennial Generation revenues are increasingly gaining a “green” tint. Millennials define “Their Future” as their dominate influence driver. They want a world that is cool, that reflects their inputs and comes without the 20th Century’s burdens of debt, unsustainable emission/waste streams and unresponsive businesses delivering goods and services that are [...]
Top 10 Cities Buying Organic:
1. San Diego
2. Seattle/Tacoma
3. Philadelphia
4. San Francisco/Oakland/San Jose
5. Washington DC/Hagerstowon, MD
6. Portland, Ore
7. Denver
8. Baltimore
9. Sacramento/Stockton/Modestso, CA
10. Colorado Springs/Pueblo, Colo.
Source: MRI’s Market-by-Market study
Read this research by Experian Simmons. It is a fantastic example of pricing execution by the oil companies. It also begs a public policy question of whether the exceptional pricing ability of the oil companies is contributing toward “memory loss” by consumers of gasoline’s longer term price consequences? Is short term price signals helping or [...]
A UC San Diego study posted at “How Much Information?” has revealed exactly how intensely Americans have adopted the information age. The amount of text, images, audio, video, messaging, video games, etc. the average American consumer consumes PER DAY is equal to 100,000 words are approximately the size of the bible!
The study found that Americans [...]
Bill Roth, Green Business Coach for Entrepreneur.com highlights a quote by Seth Kaufman, director of media strategy for PepsiCo North America on “elective consumerism” and how consumers now “…value experiences much more than material possessions.”
In the mid-1990’s while serving as the General Marketing Manager for Georgia Power I had the honor of managing the team of exceptionally bright people that designed an industry-pioneering meter-linked, integrated real time pricing/demand side management program. Today I understand this legacy system now bills $2 billion annually on the Southern Company system, a utility [...]
Research by Scarborough Research, http://www.weknowthelocals.com identified the following cities where the most adults have consumed organic food in the past month:
San Francisco Bay Area
Seattle/Tacoma
Austin, Texas
Denver
Portland, Oregon
San Diego
Honolulu
Washington, D.C.
Boston
LA
What’s missing? The South and Midwest!
ANALYSIS: In 2008 the United States consumed $25 billion of organic foods. The industry has been experiencing 15+% annual growth rates. With this [...]
The Millennial Generation, Concerned Caregivers and the “Sustainable CEO” are redefining what they buy, who they are buying from and who they trust. This can be your firm’s opportunity for growing revenues and building brand equity, or it’s most significant business risk.
Posted direct from the Bioneers Conference 2009:
Michael Pollan wowed the audience by pulling out a double quarter pounder and then pouring out how many ounce of oil was required to produce this hamburger. Take your best guess and click on the blog section of this website to find out the stunning answer!
