Category Archives: The Secret Green Sauce

Operating Your Business In A Carbon Surge Economy

Your business now operates within a carbon surge economy. The surge in carbon emissions is rapidly raising your business risks and the cost of doing business. Extreme weather tied to carbon surge is reducing your business revenues by disrupting customer … Continue reading

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Four Green Steps To Increased Revenues For Small Businesses

Have you ever heard of a Chinese restaurant serving sustainably sourced organic food? Probably not. Yet I know of a first-generation Chinese restaurateur facing extreme competition who saved his business by offering organic Chinese food. His restaurant is now packed … Continue reading

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Three Consumers That Will Drive Your 2014 Sales Success

Three key consumer groups with over $10 Trillion of annual buying power will determine your company’s sales success in 2014. Financially pressed by our slow growth economy they are keenly focused upon value. But informed through social media, they have … Continue reading

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Rethinking Restaurants: The Secret Green Sauce

The restaurant industry is in crisis. Sales are flat. In addition, fast food profit margins are shrinking under the weight of continuous promotional “dollar menu” pricing. Yet, there are restaurants, caterers and bakeries achieving revenue and profit growth by rethinking … Continue reading

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Rethinking The Restaurant Industry

I am publishing through Triple Pundit a six part series on rethinking the restaurant industry. CLICK HERE to read the first article on these five factors creating a restaurant sustainability crisis:

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Walmart: “You shouldn’t have to pay more for sustainability!”

Walmart has embraced making sustainability price competitive. Walmart’s strategic plan is to increase the sustainability of all of their products while at the same time maintaining everyday low prices. Because Walmart is estimated to touch one out of every three … Continue reading

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Price Is The Ultimate Sustainability Metric

Price is one of mankind’s most effective communications tools. It will also prove to be the ultimate sustainability metric. Here’s why. 85% of consumers say they will buy a more sustainable good or service versus a less sustainable one if … Continue reading

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