THE SECRET GREEN SAUCE is Earth 2017′s growing inventory of best practices that are succeeding in pricing, branding and marketing “green” products.
Pricing. Successful companies move past their beachhead position of initially offering a green product that typically carries a price premium. Sustained revenue growth requires a disciplined path for moving prices to parity with competing, less-sustainable brands. The ultimate goal is to achieve “Cost Less, Mean More” competitive positioning.
Prove It, Conclusively. Engaging third party affinity relationships to convey trust and credibility. The best such strategies do so in such volume and consistency that they “prove it, conclusively” in the minds of their target customers.
Know It, Embrace It. Consumers are in search mode. They don’t know what to buy or who to buy from. And they are now making decisions as a “tribe.” Know It, Embrace It is a marketing path that is real time, interactive and tribe building. It uses the voice of customers to answer what to buy and who to buy from questions.
Earth 2017 has one competitive advantage no other consulting firm offers. It is our national network of actual businesses who are producing measurable results going green.The “what we can offer” is coaching. We will ask the pointed questions and challenge the answers. The result will be either validation of the existing product pricing, marketing and branding or new insights on best practices that will enable competitive advantage measured by revenue growth, market share and brand equity.
The #1 strategic issue facing every business in today’s soft-recovery economy is “How to grow revenues?”
We are the leading experts on the best practices in pricing, branding and marketing being used by actual companies to grow green revenues. Our strategies produce near term top-line revenues results.
Our branding advice is built upon proven messaging techniques that credibly address greenwashing issues.
We help companies design and implement marketing outreach that aligns with the buying parameters of The Millennial Generation, Concerned Caregivers and Sustainable CEOs that have a combined $10 trillion of annual buying power.
Human Resources Best Practices that will enhance a company’s bottom line performance in just 90 days! These best practices are based upon actual success stories of companies growing their revenues and cutting their costs through engaging associates in Green Team processes. We can help start a green team program or accelerate results by enabling existing green teams with proven best practices.
We also draw upon the technical expertise of our alliance partners who are pioneering the protocols for carbon footprint auditing and who are developing innovative dashboards for communicating with the broadest range of stakeholders.
We mentor green team leaders on such topics as:
Is your marketing plan engaged with consumers adopting both sustainability and new media? EARTH 2017 is the thought-leader on the consumer convergence of sustainability and new media. This leadership positioning is built from our work with actual businesses that are succeeding in growing green revenues.
Our clients typically fall into two broad categories. One category consists of the many businesses that are going green and need to refresh their marketing on what to say and how to say it.
The other category are companies that are searching to develop a strategy that aligns with the consumer shift toward sustainability. We work with these companies to design marketing outreach that deploys the new media star-fish learning process that reflect the consumer’s learning, experimentation and then procurement path for adopting sustainability. The result is a strategy that aligns value with values between your company and your customers.
Bill Roth will fire up your management team, green teams or audiences with The Secret Green Sauce of best practices being used by actual businesses succeeding at growing revenues.
Bill’s credibility comes from his network of actual businesses making money going green. He uses case studies on the best practices of these green businesses to engage an audience’s imagination on how they can apply these best practices to grow their revenues.
Attract attendance to your professional meetings or business conferences with Bill’s motivational message on how to grow revenues even in this “soft recovery” economy!
