Corporate CEOs are embracing sustainability. Here’s some telling survey results from Siemens Building Technologies:
75% of CEOs expect their sustainability efforts to aid in customer retention and will lower their operating costs (mostly achieved through energy efficiency).
Approximately 60% of firms in the U.S. equities market with revenues greater than $250 million see sustainability initiatives as in line with their corporate strategies. This represents a doubling from just 3 years ago.
This recession has increased Corporate America’s sustainable activities – with 60% of the companies in the Siemens survey stating that the economic hardships have aided their initiatives.
West Coast Green is an annual conference on green innovations in the building industry will begin on October 1. The construction industry has been hit hard by this recession. At the same time, the companies in my network that are focused upon building consumption efficiency (energy, water, waste) are doing better than most. A major reason why is that the “C-suite” of Corporate America (the CEOs and CFOs) have discovered that going green pushes cost savings down to their bottom line. CEO are a major target for growing revenues through The Secret Green Sauce™.