What are you paying at your pump this week to fill up? Probably around $40-$80 with today’s gas prices for regular at a national average of $3.75 and premium now almost universally at or above $4 per gallon.
HERE THIS: The future has arrive for Energy Independence and relief at the pump. And it arrived in of all places, Dallas Texas!
NRG is a electric company that owns Reliant Energy.
They offer their electric car customers a flat monthly price for recharging an electric car. It is $60-$80 PER MONTH!!
For that price you get the re-charging station in your garage that you use to re-charge your electric car at night.
You also get all the electricity you need to re-charge your EV for an entire month.
And starting today, you can now drive to about 20 fast charging direct-current recharging stations strategically located around town that can recharge an electric car in just 10 minutes, or about the amount of time it takes to fill it up at the gas pump. AND THIS NEW SERVICE IS INCLUDED IN THE MONTHLY $60-80 PER MONTH CHARGE!!
Maybe you are wondering how hard it will be to find one of these super fast recharging stations? Here’s a list of locations:
- Best Buy
- Crescent Real Estate
- Gallery Furniture
- H-E-B/Central Market
- Memorial City Mall
- Park ‘N Fly
- Spec’s Family Partners
- Walgreens.
Here’s how NRG is creating this sea-change:
- Cost Less, Mean More. NRG’s program is my new favorite example of cost less, mean more pricing. It offers a lower price alternative to gasoline. It will mean more, a lot more, if this type of program gains national traction, freeing America from imported oil.
- Align Value With Values. Market research says this is what consumers are looking for. They want to save money and they want to “do right.” NRG has enabled both by offering a path to consumers for lowering their fuel bill compared to gasoline and reducing their car emissions.
- Assurance. Market research says the two barriers to people buying electric cars are fear of being stranded if the batteries run out of electricity and uncertainty on whether they will really save money. NRG’s program offers the assurance that a fast re-charging station will be nearby and their flat monthly prices provides the assurance that electricity is a price competitive alternative to gasoline.
NRG’s pioneering efforts may be the first “Killer App” for the future electric vehicle age. It is a triple bottom line win offering:
- Lower prices than gasoline
- Performance assurance
- Lower Emissions.
Bill Roth is the founder of Earth 2017 that focuses upon the emerging smart, healthy and green economy. His book, The Secret Green Sauce, profiles best practices of businesses making money going green.
