Four Keys to Growing Clean Tech Jobs and Your Economy

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Clean tech cities Bill Roth Earth 2017 Green Business CoachThe best kept secret in America is that clean tech is a mega job creator. America has approximately 563,000 electric utility work associates. California alone has created over 500,000 “advanced energy” jobs. Nationally there are over 800,000 people employed in energy efficiency.

Clean tech not only accounts for a large number of jobs. Importantly, it creates local jobs. These are jobs that every state and city can have.

They are also steady jobs. Real estate and fossil fuel bubbles come and go. Reducing costs and emissions is a mega trend that is gaining strength during the 21st century.

So how does a community realize this job and economic development potential? California offers real world insights. The great news is that this is not rocket science that is open only to a narrow group of experts. Smart/clean tech is a mass market opportunity that every community can harvest. To grow jobs you don’t have to invent it. You just have to sell it, install it, maintain and repair it.

Small business and communities benefit from advanced energy economic development

When you think California jobs the attention is often on the state’s entertainment or agriculture industry. Both are global markets that California companies dominate. The surprise is California has created more “advanced energy’ jobs than entertainment jobs (145,000 jobs) or agriculture jobs (475,000 jobs).

This job growth is occurring across smart/clean tech sectors including solar, energy storage, smart grid, energy efficiency and electric cars. While solar has won deserved attention in California’s job creation success story, it is energy efficiency that is the largest job creator. Building efficiency accounts for about 6 out of 10 advance energy jobs.

California is succeeding in growing jobs faster than the U.S. average. Advanced energy is a major reason why. Advanced energy jobs are growing six times faster than California’s overall economy.

Small businesses dominate California’s advanced energy jobs. 75% of these jobs are with businesses that have 24 or fewer work associates. These are the businesses that are installing, maintaining and repairing smart/clean tech.

Advance energy job growth is happening at the local level in communities across California. Approximately 3% of all jobs, across regions as diverse as Northern California is to Southern California or the Inland Empire, are in advanced energy. No part of California is losing out on this economic development and job creation opportunity.

Four keys to California’s success growing advance energy jobs and local economies

The four keys to California’s success in smart/clean tech job growth are:

  1. Smart/Clean Tech Is Achieving Price Competitiveness. Smart/Clean tech is now winning price competitiveness against fossil fuels and grid prices. Customer owned solar is now price competitive with most retail utility prices. Electric cars are price competitive agains 75 cents per gallon gasoline prices. Smart/Clean tech is achieving the competitive advantage of costing less plus meaning more in terms of environmental/human health attributes.
  2. Public Policy. California believes global warming is real. The state’s policy makers see global warming solutions as a business opportunity. The state is implementing legislation and executive orders that create consumer demand for smart/clean tech. This demand has generated economies of scale for California’s businesses. The result is that California is leading the U.S. in economic growth while also reducing its climate changing emissions.
  3. Consumer Demand. California consumers are embracing smart/clean tech. They are doing so because smart/clean tech lowers electric bills. They are doing so because electric cars are fast and Californians love fast cars. They are doing so because tech is cool and smart/clean tech is gaining the key millennial generation status ranking of being “cool with a purpose.”
  4. Green Builds Business. Green best practices make money. They do so by reducing business costs. They win customers. Green promotes local businesses. Green promotes success across California’s diverse population. 38% of California’s advance energy jobs are held by minorities. Smart/clean tech will only grow as a proven green best practice that builds businesses and jobs. In every state. In every city. The only question is how quickly will your town or state seize this green path for creating new jobs and economic development?

    About the author

    Bill Roth is the author of The Boomer Generation Diet, now on sale at Amazon! Here’s what Jen Boynton, Editor in Chief of Triple Pundit says about the book: ”Written in Bill Roth’s lovable, relatable tone. The Boomer Generation Diet is a must-read for any Boomer who is looking to jumpstart their health and have fun at the same time. I hope my parents read it!” Follow Bill on Twitter and Facebook.

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.
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