Green Box Top: Best Practice In Competitive Pricing Of Green Product

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The market research is overwhelming, customers want to buy green but they don’t want to pay more to do so.

Green Box Top is a Groupon like service that is a “missing link” in the maturation of green product marketing. Green Box Top pushes daily price specials on green and wellness products, ONLY!

The very foundation of Earth 2017 is that the prices for “unsustainable” goods and services are increasing, creating a window of opportunity for green products to win market share by offering competitive prices.

In fact, this is happening. SunRun sells their roof top solar systems to residential customers through a zero down, guaranteed savings promotion. In California Nissan offers its all electric Leaf at $200 per month in a three year lease. And NRG, a Texas utility, offers a flat $60-$80 per month fee for unlimited recharging of an electric car.

Watch this interview with Lynn Roulo, founder of Green Box Top to learn more about her secret green sauce for building a business that is both green and price competitive:

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Bill Roth is the founder of Earth 2017 that focuses upon the emerging smart, healthy and green economy. His book, The Secret Green Sauce, profiles best practices of businesses making money going green.

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to Entrepreneur.com, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.
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