Green Box Top is a Groupon like service that is a “missing link” in the maturation of green product marketing. Green Box Top pushes daily price specials on green and wellness products, ONLY!
The very foundation of Earth 2017 is that the prices for “unsustainable” goods and services are increasing, creating a window of opportunity for green products to win market share by offering competitive prices.
In fact, this is happening. SunRun sells their roof top solar systems to residential customers through a zero down, guaranteed savings promotion. In California Nissan offers its all electric Leaf at $200 per month in a three year lease. And NRG, a Texas utility, offers a flat $60-$80 per month fee for unlimited recharging of an electric car.
Watch this interview with Lynn Roulo, founder of Green Box Top to learn more about her secret green sauce for building a business that is both green and price competitive:
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Bill Roth is the founder of Earth 2017 that focuses upon the emerging smart, healthy and green economy. His book, The Secret Green Sauce, profiles best practices of businesses making money going green.