Ovie Mughelli is one heck of a football player. He plays the game like Vince Lombardi taught it, hard-nose hitting and team play. He is a Pro Bowler, the ultimate recognition for an individual professional football player.
Ovie Mughelli is also a Pro Bowler in terms of how to make the world a good place for our kids. He has a foundation that “...supports the overall development of youth socially, mentally and physically by implementing and assisting quality programs that educate the youth on the environment.”
Origany is a “…company that specializes in Clothing Made Organic by Nature™.” Mughelli is partnering with Origany to bring kids a “…clothing line that celebrates an active lifestyle and supports the environment.”
If you are a business seeking to grow your green revenues then please study this “touchdown” strategic partnership.
Who’s buying green? The Millennial Generation and their mom’s (Concerned Caregivers) who are focused upon the well being of their families.
The combination of sports clothing that is made from organic materials sponsored by a Pro Bowl athlete of high integrity is a green marketing best practice for connecting with parents, grandparents and kids. You can just hear the Millennial Generation saying their anthem word of “cool” when they see this. And their moms, as grandmothers, can connect with buying something that is environmentally sustainable and “cool.”
Bill Roth is the founder of Earth 2017 that focuses upon the emerging smart, healthy and green economy. His book, The Secret Green Sauce, profiles best practices of businesses making money going green.