Living Roofs, Organic Urban Farming and E-waste Business Are Green Builds Business Projects Launched In Milwaukee

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Milwaukee was the launch city for the Green Builds Business program created by the U.S Hispanic Chamber Of Commerce Foundation and funded by Walmart.

As the implementing coach I was personally touched by the good and hard working business owners attending this event that were so dedicated to growing businesses that will make money and a difference.

I coached these business owners on what I call The Secret Green Sauce.

The Secret Green Sauce represents the best practices that I have harvested over the years working with CEOs, CFOs, CMOs and entrepreneurs who are succeeding in growing their companies’ financial performance by going green.

Through the Green Builds Business I work with the attending business owners to use these best practices to launch their own project that are:

  • Green
  • Profitable
  • Can be implemented within 120 days.

If the results achieved in Milwaukee can be duplicated in the other targeted cities then by years-end America will benefit from several hundred projects achieving real results measured by financial performance and social/environmental benefits.

Here are a few of my favorite Milwaukee examples:

  • An e-waste start-up company that needed a path to market. By the end of their day participating in this program they had made three sales connections that will dramatically accelerate their growth
  • A reverend for 12 churches with a vision for rejuvenating his city’s numerous vacant lots by turning them into fields growing organic foods to feed local citizens. The project will expand the availability of local, healthy food for the community. By day’s end we had located a community based organic farm that will supply their best practices including material specifications/building instructions for a green house that is sturdy and inexpensive to build
  • A general contractor struggling like most in this construction industry depression was inspired by technical insights and best practices to start a lighting re-lamping company selling LED and CFL lighting systems with lower operating costs and emissions.

The list could go on-and-on of talented and caring  business people enabled to implement a project that will make a difference for themselves, their work associates and community.

I was also inspired by Nelson Soler, Chief Solutions Officer for Multicultural Entrepreneurial Institute (which hosted the event). Nelson reports he has helped over 600 Milwaukee business owners and entrepreneurs grow businesses and jobs.

Peter Sandroni is one such business owner. Peter owns the La Merenda restaurant that serves wonderfully creative organic food tapas located in a renovated woodworking shop. CLICK HERE to see a NBC Nightly News video on La Merenda’s use of aquaponic sourced fish. Nelson helped Peter develop the La Merenda business plan and gain start-up financing. Peter is also a Green Builds Business participant- his project is a living roof that will harvest vegetables and spices for ingredients in his tapas. (Readers please post a comment to this article if you have expertise that could be helpful to Peter’s living roof project)

Bill Roth is the founder of Earth 2017, a company that connects businesses with customers who are seeking smart, healthy and green solutions.

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.
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