Lose Big Food To Lose Weight

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The Boomer Generation Diet by Bill RothThe health research is conclusive. Too much salt in our diet increases the risk of stroke and heart attack. How big a deal is this? One us will die of heart disease every 40 SECONDS!

What is the government doing to protect us from food companies putting too much salt in their products? The FDA is the agency established to protect our food supply. Their actions on behalf of controlling salt in our food is to engage in “…a dialogue with the industry.”

Why is government not doing more? It can be explained in one word, lobbying. Big Food is actively lobbying to protect their ability to load our food with salt because this is a proven path to higher sales and profits. Salt sells!

The issue of salt and Big Food lobbying is not an isolated incident. For example, the Senate just passed GMO (genetically modified organism) labeling legislation that was heavily shaped by Big Food lobbying. Big Food does not want to show on their food and drink labels that they are using genetically modified ingredients. The state of Vermont passed the first law requiring them to do so. Big Food lobbyist ran to Congress for protection. The result is federal GMO labeling legislation that says Big Food has to reveal their use of GMOs but not on their labels! Vermont Senator Patrick Leahy labeled this legislation a “farce.”

Big Food sell addictions to grow sales and profits

My diet research concluded that addiction is at the very foundation of Big Food’s sales growth model. Big Food’s sales success is directly linked to their ability to addict us to ever larger quantities of sugar, salt, fat and caffeine. The more we eat or drink the more we need to eat or drink to satisfy our addiction. These chemicals are the “new tobacco” in terms of their ability to addict us to a damaging lifestyle.

Selling ever higher amounts of salt, sugar, fat and caffeine is the sales strategy that has made companies like McDonalds and Coca Cola global food suppliers. Their sales success has made us fat. Their sales are directly tied to our national weight gain epidemic.

Big Food is using tobacco company tactics

Tobacco companies wrote the book on how to use lobbying and mass media campaigns to protect profits at the expense of public health. Their strategies are premised on denial, misinformation and delay tactics to stop or retard public health actions that would curtail product sales.

Big Food is using these proven tactics to advance their profits at our health expense. For example, the Salt Institute, a salt producer trade association, calls the FDA’s salt guidelines “malpractice.” The Grocery Manufacturers Association, representing food and beverage companies, calls for more scientific investigation on the optimal salt level for human health. The bottom line is that Big Food is blunting government action by lobbying for more studies, or questioning even the need for action, despite the overwhelming evidence that their food promotes weight gain that now has reached health crisis levels.

Lose Big Food to lose weight

A proven best practice for achieving sustained weight loss is to stop eating Big Food. For most of us that is easier said than done. We have been eating Big Food most of our lives. We are addicted to their chemicals.

I fought against myself in trying to stop eating Big Food. I loved my McDonald’s fish filet sandwich. Starting my morning with a cold Diet Coke was heaven. What is better than eating barbecue potato chips?

But once I stopped eating Big Food I started to see measurable weight loss. I have lost over thirty pounds. This scale of success was not achieved just because I stopped eating Big Food. But it was a major factor.

Boycotting Big Food is now our last line of defense against weight gain and damaging health impacts. We have no other choice. Big Food lobbying is successfully overcoming public health issues. Their lobbying has successfully made profit health more important then our health. Government will not provide us with transparent food labeling. It will not curtail the use of addictive chemicals like salt that underpin Big Food sales.

Our only health repair course is to recognize that we are addicted to the huge quantities of chemicals that Big Food inserts into their food and beverages to grow sales. If you want to lose weight then stop going to Big Food restaurants. Lose weight by stop buying their sodas and juices. Avoid the center isles of your grocery store. Better yet, don’t go to the grocery store. Go to your local farmers market. Do what our millennials do. Stop watching commercial TV with their massive amounts of Big Food advertising. These are the proven best practices for losing weight because Big Food lobbying has blunted our government from taking meaningful actions to protect public health. Its up to us to protect ourselves by saying no to Big Food at the cash register.

About the author

Bill Roth is the author of The Boomer Generation Diet, now on sale at Amazon! Here’s what Jen Boynton, Editor in Chief of Triple Pundit says about the book: ”Written in Bill Roth’s lovable, relatable tone. The Boomer Generation Diet is a must-read for any Boomer who is looking to jumpstart their health and have fun at the same time. I hope my parents read it!” Follow Bill on Twitter and Facebook.

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to Entrepreneur.com, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.
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