MEGA-TREND: Inflationary Expectations, Part Two “The Solution”

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Inflation is now taking place across the world and in the United States. Obvious examples include what we are paying at the pump and at the grocery store cash register.

Why is inflation happening? On the surface the reasons appear obvious as headlines report on turmoil in the Middle East impacting oil supplies or volatile weather in Australia or Florida or China that is impacting the world’s supply of food.

But there is a root cause for price inflation. The reality is that Industrial Age solutions are reaching their point of diminishing return.

Diminishing return is a term in economics that basically means the more you put in the less you get out. Think of harvesting oil from an older well. Today most of America’s onshore oil wells require an extra investment of money and energy to release that next barrel of oil compared to the well’s start up when natural pressure pushed oil to the surface. That is diminishing return.

The solution to diminishing return is sustainability. Rather than harvesting, sustainability’s foundation is upon restoring, recycling and reusing. Efficiency is the hall mark of a sustainable system.

What does this mean to you and America? A lot. Doing more of the same will not sustain our personal and national economic goals. We have to adopt sustainability to gain relief from price inflation and to restore America’s economic competitiveness. And in doing so we will also gain a healthier lifestyle that should lower our health care costs.

The path to sustainability begins with you and your local community. BUY LOCAL is growing into a national mega-trend. The U.S Department of Agriculture reports that there are now over 6,100 farmer markets operating throughout the U.S. This is a 16% jump in the numbers of markets from 2009.

What has been accomplished in farmers markets needs to be recreated across America for all of our goods and services. And the great news is that the process has begun. America’s corporations are embracing the greening of their supply chain as a path for both cutting emissions and costs. Smart factories using recycled materials are growing into an economic powerhouse for America’s economy. And Silicon Valley’s world class of venture capitalists are aggressively funding solar, biofuel, smart grid and battery technologies that offer a path for reducing America’s dependence upon imported fuels and fuels that negatively impact the health of individuals and our environment.

The future is sustainability. It offers a path for restoring America’s economy, jobs and environment.

About Bill Roth

Bill Roth is the founder of Earth 2017, author of The Secret Green Sauce and a nationally-followed contributor to, Triple Pundit, The Green Economy Post and Media Post on best business practices emerging from the smart, healthy and green global economy. He coaches entrepreneurs, business and community leaders on how to grow revenues, profits and jobs by going smart and green.
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