If you have a business selling to moms memorize this statistic developed by BabyCenter®:
MOMS ARE 18% MORE LIKELY THAN AVERAGE TO HAVE A SMARTPHONE, and 51% of moms say they are “addicted to their smartphone!
And what has motivated these moms to buy a smartphone? Having a baby! Over HALF of moms surveyed say they bought their smartphone immediately after starting a family.
This is a mega trend connected to another mega trend.
Moms or “Concerned Caregivers” number 26 million in the U.S. and they are leadership consumers of wellness and green products. They are in a continuous search for products that enables the wellness of themselves and their families.
The Top 5 Things EcoAware Moms are Using More Often:
- Chemical-free cleaning products – 47%
- Organic foods and beverages – 45%
- Plant-based cleaning products – 40%
- Water filter – 38%
- Resealable plastic bags – 38%
The Top 5 Things EcoAware Moms are Using Less Often or Don’t Use:
- Plastic wrap – 50%
- Disposable cups or plates – 49%
- Bottled water – 40%
- Single serve beverages in plastic bottles – 46%
- Chemical pest controls – 45%
Now think about how this buying behavior of Concerned Caregivers stands to further accelerate with the Smartphone App! Goodguide is just one of a growing number of smartphone apps where a mom can scan a product’s bar code and receive a real time green, health and safety product rating. Similar apps are available for home energy management and home security.
Moms and their smartphones are revolutionizing product marketing. It is a sea-changing opportunity for businesses selling products that align value with values.
Bill Roth is founder of Earth 2017 that focuses upon the emerging smart, healthy and green economy. His book, The Secret Green Sauce, profiles best practices of businesses making money going green.