Green Builds Business is generating entrepreneurial projects for small business owners that are producing increased profits from successfully connecting with customers who are looking for “in me, on me and around me” solutions.
One great example is Nashville Tennessee. A first among the hundreds of business owners that have attended a Green Builds Business program was a Nashville cleantech entrepreneur that drove his Nissan all electric Leaf to the event. And even cooler, we held the program at a hotel that had FOUR electric vehicle recharging stations!
Here are some of the projects that were designed by small business owners during this event based upon The Secret Green Sauce:
Molecules To Electrons. Consumers and businesses are going green by moving from molecules to electrons. This is a fast, high return path for cutting costs in an office. It is also a super successful way for helping customers find your business and buy from you. One of the most interesting projects designed in Nashville was an by entrepreneur who had developed a book called the Immigrant’s Manual. It offers hundreds of insights on how to successfully visit, live and work in the United States. We worked on paths for converting these insights into phone apps that I can imagine EVERY visitor to America will find valuable as they navigate our vast array of rules like how to use a cross-walk or the process for getting money from an ATM.
Cost Less, Mean More. Our offices (and homes) are really energy hogs. Enhancing the thermal envelop of buildings through caulking and adding insulation in the roof often can pay for itself through lower energy bills within a year. Same with installing higher efficiency lighting and wrapping a water heater in a thermal blanket. We worked on many projects that will achieve “cost less” operating results that also meaningfully reduce a business’ environmental footprint.
Love. Selling green to cost conscious customers is not easy as many entrepreneurs know. But Concerned Caregivers (moms and dads) are highly motivated to protect the wellness of their loved ones. Marketing “love” as the deliverable created from a service or project that protects or enhances human wellness has been a huge sales success for small business entrepreneurs that have created “in me, on me and around me” solutions. One such project we designed with a participating entrepreneur in Nashville was a bed and breakfast offering tied to their organic farm. This project hits a lot of very cool buttons. It serves as an innovative marketing outreach that will generate revenues rather just being a cost of sale. It really connects with the Concerned Caregiver target audience that is actively seeking paths for enhancing the wellness of their loved one by offering a short vacation experience that will refresh their spirits, relationship and bodies. And it creates a new platform for merchandising the farm’s core product offerings of fresh and healthy food.
Bill Roth is the founder of Earth 2017. His book, The Secret Green Sauce, profiles case studies of the best practices of businesses that are making money going green.