Our Team

Bill Roth Green Business Coach

Earth 2017 is located in San Diego, California.

Our California location is a strategic advantage we bring to our clients. We have made presentations before the Sand Hill Road venture capital community that is financing the emerging new wave of clean technologies. Through our networking with the many California businesses that are pioneering sustainable business success we have successfully harvested best practices that can be deployed by all businesses. We collaborate with organizations like the Sustainable Business Alliance and the Alameda Country Green Business Program that are pioneering how to sustainably advance a community’s economic development.

Bill Roth, Founder: Earth 2017

“Bill’s coaching is unique, offering mentoring based upon the best practices being pioneered by his national network of businesses and entrepreneurs who are succeeding at growing green revenues.” Corey Williams, Director of Sustainable Tulsa

Bill has successfully coached hundreds of business owners and leaders in their design of projects and strategies for growing sustainable profits. He is recognized as a top five blogger on sustainability business topics with articles in Huffington Post, Entrepreneur.com, Triple Pundit, Media Daily and Green Economy Post.

Roth’s leadership roles have included serving as Senior Vice President Energy Services for PG&E, COO of Texaco Ovonics Hydrogen Solutions and President of Cleantech America. Milestone projects developed under Bill’s leadership include the launch of the first hydrogen fueled Prius, development of solar power plants and the launch of the first web-based, meter-linked energy information system that enables energy conservation and reduced costs.

Roth Speaking On Business Sustainability

Lori Cheung, President of Cheung Environmental

Cheung Environmental Consulting provides project management, environmental analysis, and editing. Lori is passionate about our environment and committed to sustainability. She is proud to be an Advisor to Earth 2017.

Lori has 23 years of professional experience managing projects pursuant to the California Environmental Quality Act (CEQA), National Environmental Policy Act (NEPA), Federal Endangered Species Act, and other environmental laws. She also led teams for ecosystem management and restoration projects. Lori volunteers and envisions projects that provide clean water to rural areas and villages. CEC is a Caltrans-certified Minority/Women-owned Business Enterprise. Lori earned her B.A. in Environmental Sciences at the University of California, Berkeley with an emphasis in Biology.

Lori is also a pro photographer (thePetPhotographer.com). Her work has been featured in Oprah Magazine and aired on Animal Planet.

Mike Olson

Dr. Michael Olson is a leader in linking strategies that reflect sustainability as a business driver and an enterprise’s performance management systems, most especially the CFO’s spreadsheets.

During his career Mike has developed high altitude meteorological data collection platforms at the National Center for Atmospheric Research for climate modeling, developed spread spectrum communications for satellite data networks at Equatorial Communications and for Vodafone analyzed trends in society, regulatory policy, technology change, and human factors that influenced mobile communication evolution.

Dr. Olson earned his PhD in electrical engineering from Stanford University and a degree in sustainability management at the Presidio School of Management.

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