We enter 2017 with six disruptive changes that achieved critical mass in 2016. Any one of them has the power to forever change our country. The synergy of all six of these disruptive changes will reshape the path for winning customers and growing profits.
These six disruptive changes are:
- America divided over recapturing the past vs embracing the future
- Social media fake news goes mainstream
- Hacking warfare 3.0
- Global warming is here
- Smart/clean tech gain economies of scale
- Our weight is killing us and our economy
America divided over its past and future
Research is emerging that points to Election 2016 as being a vote for the 20th century vs. a vote for the 21st century. It appears that those who voted for Trump were seeking a restoration of the past. Those who did not vote for Trump were seeking to realize a future very different from the past.
This research explains for me why “Make America Great Again” was such an engaging slogan. In this slogan, Heartland America found hope. It was a hope of restored jobs. It was hope for a renewal of their values and faith that they saw as core to what America stands for. This slogan captured a back to the future.
Equally important, this research points to half of America being perplexed by “Make America Great Again.” For these Americans the future was the promise. This promise is built on smart and clean technologies creating an economy that delivered sustainable jobs and societal/environmental solutions. This future embraces diversity. The future for half of America was a world coming together to solve big problems that enabled economic progress, human health and environmental sustainability.
In Election 2016 the “past” won the electoral college but lost the popular vote. Whether this election is a lasting victory, or a last gasp, is the question 2016 leaves us? But without a doubt this question is critical to how you engage your customers in 2017.
Social media fake news goes mainstream
Fake news is the promotion of unsubstantiated claims to make an emotional connection. Fake news was not invented in 2016. But it gained critical mass during 2016. BuzzFeed News analysis found that, “In the final three months of the US presidential campaign, the top-performing fake election news stories on Facebook generated more engagement than the top stories from major news outlets such as the New York Times, Washington Post, Huffington Post, NBC News, and others.”
Every business is now exposed to fake news, most especially on sites like Facebook. Monitoring and dealing with fake news is a must do action item to be included in every business’ PR strategy.
Hacking warfare 3.0
Hacking warfare 1.0 was a pursuit by hackers seeking to steal money. Hacking warfare 2.0 was a pursuit by government agents to steal technological proprietary information. Hacking warfare 3.0 is a pursuit of regime change by an outside government.
It now appears Russia successfully implemented hacking warfare 3.0 by influencing Election 2016. The relevancy of Russian hacking is not only tied to who was elected president. That perspective fails to appreciate the cyber warfare precedent and the conflicted American reaction.
Hacking warfare 3.0 raises the question of whether hacking is now part of our culture like advertising? Has the 2016 lessons-learned on how to implement hacking warfare 3.0 opened the door to foreign companies undermining the legitimacy of an American business competitor?
Global warming is here
In 2016 global warming passed key milestones. 2016 is the hottest in recorded history. During 2016 the world permanently passed the 400 ppm CO2 concentration level. Arctic ice is melting at an unprecedented level. 2016 saw the American Meteorological Society concluded that the major heat related weather events of 2015 where all magnified from global warming. The 2016 scientific evidence is conclusive that global warming is here. This reality must be included in your business risk assessments.
Smart and clean tech wins on economics
The fundamental premise of the Green Economic Revolution is that the world will become smarter and cleaner because it cost less. 2016 saw the emergence of an enabling technology called prediction that will accelerate the adoption of the Green Economic Revolution.
Prediction software uses mass accumulation and assimilation of data to create machine learning. Think Iron Man’s J.A.R.I.S. (Just A Rather Very Intelligent System). The more data gathered the smarter, cleaner and cheaper that technology can become. The autonomous car was the posture child for prediction in 2016. All those millions of miles that Google and Uber autonomous cars accumulated in 2016 are the foundation for enabling a future trillion sensor Internet of Things.
Don’t be a business leaders that ends up looking back at 2016 to realize you missed this technology mega trend. Create cross functional teams to identify how to audit smart/clean tech and drive innovation.
Our weight is killing and bankrupting us
In 2016 the CDC documented that we are in a national weight crisis. Our weight has created an obesity and diabetes epidemic. The cost of weight threatens to bankrupt our health care system.
Engaging work associates on weight loss will lower your costs and increase productivity. There are proven best practices. Create a work associate team of volunteers to identify and implement weight loss best practices that can lower your business costs while improving health.
About the author
Bill Roth is a clean tech pioneer who led the team that launched the first hydrogen fueled Prius. He is a featured contributor on Triple Pundit and Latin Business Today. His book, The Secret Green Sauce, has been used by thousands of business people to implement proven green best practices that make money and a difference. Bill’s latest book, The Boomer Generation Diet, is his personal story on how to achieve sustained weight loss while still having fun and living more. The book’s ten customizable best practices are the sustainable solutions to our national weight crisis that threatens our health and medical cost bankruptcy.