Smartphone apps are the “gun” of the Green Economic Revolution.
Smartphone use is soaring. The use of smartphones grew 60% over the last year! Today almost 66 million Americans have a smartphone.
Here’s one example. CLICK HERE to watch a 50 second video on a smartphone app that provides nutritional information on specific food products. This app is designed to enable healthier food choices among children.
And guess who is building smart phone apps to enable shopping at their stores? Walmart! CLICK HERE for a description on what they are doing. And remember, Walmart is also developing a “green” labeling strategy. Can you see the two strategies connecting where a Walmart shopper with a smartphone can stand in front of competing product choices on a Walmart display shelf and choose the least-cost green product?
Smartphone apps are to the Green Economic Revolution what Facebook was for the Egyptian democratic revolution. It provides information that enables revolutionary change. If you are a business looking to grow green revenues a smartphone app is a MUST DO!
Here’s best practices for how to make this work:
- Design your smart phone app to scan your product’s bar code
- Then link your “green” value proposition to your app so a customer who scans the bar code will see VALUE aligns with VALUES
- Provide brief comparisons so a customer can tell the difference in value between competing products
- Allow customers to provide their product reviews and feedback.
Bill Roth is the founder of Earth 2017 that focused upon the emerging smart, healthy and green economy. His book, The Secret Green Sauce, profiles best practices of businesses making money going green.