Tag Archives: Best Practices

13 Best Practices That Grow “Social” Revenues

I finally got to meet Apple Co-founder Steve Wozniak. He was one of the speakers at a Ford Motor Company meet-up for social media thought-leaders. Steve did not disappoint. He immediately went into explaining those early days working with Steve … Continue reading

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Southwest Airlines Integrated Reporting Best Practices

CFOs, you are now flying into uncharted reporting territory. The goods news is that the LUV airline has your back by posting their 2012 Southwest Airlines One Report. This report can be your template on how to design a report … Continue reading

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Supply Chain Volatility Is Global Mega Trend: Relative Strength Of Sustainability Best Practices Grows Business Competitiveness

Supply chain disruption is now the new norm. This mega trend is creating a new and higher degree of risk and costs for businesses around the world. Here’s just a few examples: Beijing China now faces water shortages that are … Continue reading

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Walmart’s Jeff Rice On Green Supply Chain Best Practices

“Improving the sustainability of products that our customers love to buy,” is the vision that Jeff Rice, Director of Sustainability for Walmart, has for his job and its role within Walmart’s business strategy. It has been five years since Walmart … Continue reading

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Whole Foods Best Practices Growing Revenues With Sustainable Products and Packaging

This picture captures Whole Foods‘ strategy for growing revenues and competitive advantage. The picture is the aisle length display of rices offered at a Whole Foods store. The three key elements of Whole Foods’ success is capture in this merchandising … Continue reading

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Green Box Top: Best Practice In Competitive Pricing Of Green Product

The market research is overwhelming, customers want to buy green but they don’t want to pay more to do so. Green Box Top is a Groupon like service that is a “missing link” in the maturation of green product marketing. … Continue reading

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Dan Piech of comScore: How To Best Practices Using Web Video In Green Marketing

Did you know that YouTube is second only to Google in web searches? This is a tremendous new opportunity for green marketing. Consumers are looking for what to buy and who to buy from as they search for “in me, … Continue reading

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