Tag Archives: Bill Roth

China’s 20% Renewable Energy Commitment Challenges U.S. Electric Utility Industry

The U.S. electric utility industry now confronts a new disruptive business reality from China’s announced commitment to source twenty percent of its energy from renewable technologies like solar and wind. This commitment is not a “non-binding charade” as characterized by … Continue reading

Posted in Solar and Renewable Energy | Tagged , , , , , , , , , , | Leave a comment

Operating Your Business In A Carbon Surge Economy

Your business now operates within a carbon surge economy. The surge in carbon emissions is rapidly raising your business risks and the cost of doing business. Extreme weather tied to carbon surge is reducing your business revenues by disrupting customer … Continue reading

Posted in Best Practices, The Secret Green Sauce | Tagged , , , , , , , , | Leave a comment

Four Green Steps To Increased Revenues For Small Businesses

Have you ever heard of a Chinese restaurant serving sustainably sourced organic food? Probably not. Yet I know of a first-generation Chinese restaurateur facing extreme competition who saved his business by offering organic Chinese food. His restaurant is now packed … Continue reading

Posted in Best Practices, The Secret Green Sauce | Tagged , , , , , , , , , | Leave a comment

Millennial Activists Reshaping America’s Economy

Millennial activists are now driving revenue growth in the American economy. Their quest to be “cool with a purpose” is driving the revenue success of Apple, Google, Patagonia and Chipotle. They are also a key demographic group that is driving … Continue reading

Posted in Best Practices | Tagged , , , , , , , , , | Leave a comment

Fast Food Sales: “Not Ketchup…It’s Blood”

McDonald’s same store sales just took another nose-dive. Global same store sales tanked more than three percent. One investment analysis entitled his analysis of McDonald’s prospective sales growth as “That’s not ketchup…it’s blood.”

Posted in Business, Health, Marketing | Tagged , , , , , , , , | Leave a comment

Five Ways To Lower Your Business Electric Bills

Electric bills are going higher. Your business must act now because the utilities in over a dozen states are projecting 5-15% annual electricity price increases. Only five states have utilities that do not project higher prices in the coming year. … Continue reading

Posted in Best Practices, Energy Savings | Tagged , , , , , , , , | Leave a comment

Win Millennial Generation Customers By Being Cool With A Purpose

“Cool with a purpose” defines the millennial generation. It also defines the marketing path to winning the millennial generation as customers. The obvious business challenge is trying to figure out how to be cool. Here are the three attributes that … Continue reading

Posted in Marketing, Social Media and Video | Tagged , , , , , , | Leave a comment