Tag Archives: Bill Roth

Win Millennial Generation Customers By Being Cool With A Purpose

“Cool with a purpose” defines the millennial generation. It also defines the marketing path to winning the millennial generation as customers. The obvious business challenge is trying to figure out how to be cool. Here are the three attributes that … Continue reading

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Demographic Tumult Drives Emerging Sustainable Economy

A demographic tumult is pushing America toward a sustainable economy. This demographic tumult is the nexus of an aging boomer generation, the emergence of the millennial generation as America’s economic powerhouse and the growing role of women. Each of these … Continue reading

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California Climate Tax Reduces Electric Bills!

Have you ever broken out into a smile from opening your electric bill? I just did when I opened this month’s bill and saw I owed $4.91. At first I though there must have been a mistake. But after much … Continue reading

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Consumers Want Healthy Convenience Food

The food industry’s revenue growth is now being driven by a consumer mega-shift from fast foods to healthy convenience food. The 2014 Cone Communications Food Issues Trend Tracker found that while “family satisfaction” still is priority number one in food … Continue reading

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Breakthrough: GUARANTEED lower electric bills

Guaranteed lower electric bills enabled by innovations in the financing and insuring of energy efficiency and renewable energy projects will soon be transforming the commercial real estate industry. These innovations enable zero down financing. Project payments are tied to measured … Continue reading

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How Hybrid Electric Buildings Will Transform Real Estate

America’s commercial buildings are on the cusp of being radically redesigned into Prius-like hybrid energy centers. These buildings will create value by guaranteeing lower electric bills plus increased worker productivity while also delivering climate-changing environmental impacts. Like hybrid electric cars … Continue reading

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Three Consumers That Will Drive Your 2014 Sales Success

Three key consumer groups with over $10 Trillion of annual buying power will determine your company’s sales success in 2014. Financially pressed by our slow growth economy they are keenly focused upon value. But informed through social media, they have … Continue reading

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