Tag Archives: Bill Roth

Five Ways To Win Food Customers

McDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods. But that is just half of the story. The Supermarket News’ survey presented at the Natural Product Expo West found that health … Continue reading

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Healthy Foods Sales Growing Three Times Faster Than Conventional Food Sales

The big news from the 2015 Natural Product Expo West was that the American consumer is buying healthy foods at volumes never seen before. Healthy and wellness products are achieving three times the sales growth as conventional food products. A … Continue reading

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Sustainability Sells

Walmart’s recently announcement “Sustainability Leadership Shop” website is the latest example of the importance sustainability has in winning customers and growing sales. The website’s marketing banner is “Making it easier to save more today, for a better tomorrow.” Impressively, Walmart … Continue reading

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How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

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Write A Winning Elevator Speech

Having a green business plan is mission critical if your company is going to grow revenues in the global green economy that has leaped in less than a decade to multi-trillions of dollars in annual revenues. Business success is now … Continue reading

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Clean Technology Stuns International Auto Show

Would you use email or text messaging any less if the Post Office slashed the price of stamps by half? Of course not. The technologies just revealed at the North American International Auto Show (NAIAS) could have a similar impact … Continue reading

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Bill Roth’s First Look Of Electric Volt From NAIAS 2015

The 2016 Chevy Volt electric hybrid looks great, offers performance that consumers want and is priced to sell (estimate of $30-35K before tax credits and state rebates). The Volt launches the auto industry into electric vehicles 2.0 by aligning with … Continue reading

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