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Tag Archives: brand
60 New Green Biobased Products Brand Labeled BioPreferred From Seventh Generation, NatureWorks and others
What is a biobased product? It is a new category of green product that is defined by the 2002 Farm Bill as a product that is made of biological products, renewable agricultural materials or forestry materials. To promote these products … Continue reading
Posted in Best Practices, Marketing
Tagged biobased products, BioPreferred, brand, green products, natureworks, seventh generation
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Marketing Opportunity: Consumers Want Green and Health Explanations From Companies On Their Brand Claims
Cone Green Gap Trend Tracker reports that consumers are still confused and searching for answers on what to buy and who to buy from. 57% of consumers mistrust green claims made by companies. 59% expect any green claim to be … Continue reading
Posted in Best Practices, Marketing
Tagged brand, consumers, green, Greenwashing, Health, marketing
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ELECTIVE CONSUMERISM!
Bill Roth, Green Business Coach for Entrepreneur.com highlights a quote by Seth Kaufman, director of media strategy for PepsiCo North America on “elective consumerism” and how consumers now “…value experiences much more than material possessions.” Continue reading
