Tag Archives: branding

Building A Sustainability Business Culture

The business case for sustainability has been proven. Today there are over a dozen companies reporting one billion dollars or more in annual revenues from the sale of green products. It is a rare business that has not taken some … Continue reading

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Growing Millennial Generation Revenues

Marketing best practices for growing Millennial Generation revenues are increasingly gaining a “green” tint. Millennials define “Their Future” as their dominate influence driver. They want a world that is cool, that reflects their inputs and comes without the 20th Century’s … Continue reading

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ELECTIVE CONSUMERISM!

Bill Roth, Green Business Coach for Entrepreneur.com highlights a quote by Seth Kaufman, director of media strategy for PepsiCo North America on “elective consumerism” and how consumers now “…value experiences much more than material possessions.” Continue reading

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