Tag Archives: Christine Cea

How Sustainability Is Growing Unilever’s Brand Equity and Profits

Unilever is a pioneer in the art of winning customers and creating competitive advantage with brand authenticity through their positive impacts upon human and environmental well-being. Their CEO, Paul Polman, has staked his professional career on a strategy that says … Continue reading

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10 Sustainable Branding Best Practices, Unilever and Sketches

Consumers are engaged in sea-changing search for businesses that are authentic in their commitment to customers. According to a Harris Interactive survey, 44% of Americans have a “poor” or “terrible” opinion of Corporate America. Less than a third of Americans … Continue reading

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