Tag Archives: consumers

Marketing Opportunity: Consumers Want Green and Health Explanations From Companies On Their Brand Claims

Cone Green Gap Trend Tracker reports that consumers are still confused and searching for answers on what to buy and who to buy from. 57% of consumers mistrust green claims made by companies. 59% expect any green claim to be … Continue reading

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Consumers Seeking Green Services: Part Two

The market research company named Mintel reports that consumer search for green services is exploding. They report a doubling in consumer search for green service providers like grocers and dry cleaners over the last two years. How can your business … Continue reading

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Consumers Seeking Green Grocers and Dry Cleaners!

Mintel is a major league market research company. They just released a new study that found a tremendous jump in consumers searching to buy green services. For example, 44% of consumers consider “green” in choosing their grocery store. This study … Continue reading

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