Tag Archives: crossing the chasm

TOP FIVE Videos On Green Business Best Practices

Looking for answers on how to grow your business? These are the top five videos based upon viewer hits on the Earth 2017 YouTube Video Library: #1 Trisha Jung, Pricing The Nissan Leaf This video was taken at the launch … Continue reading

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Geoffrey Moore “Crossing The Chasm” Strategy For Winning Key Customers

Every start up company faces the challenge of winning that first customer. The typical strategy is to pursue as many customer leads as possible in a mass marketing campaign. The logic is that if you call upon 100 customers one … Continue reading

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