Tag Archives: green business coach

Customers Are Driving Electric Utility Disruption

To remain competitive and relevant the electric utility industry, and their regulators, will need to place their focus on the sustainably sourced guaranteed lower monthly electric bill. Continue reading

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Sustainability Professionals Need To Act Weird

On this Earth Day 2015 I want to recognize and challenge the dedicated community of sustainability professionals. What these talented people have achieved over the last ten years is historic. From Apple to Walmart, from San Diego to New York, … Continue reading

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Solar Is Getting Weird

The California solar homeowners I work with are acting pretty “weird” compared to the rest of America. This summer when the rest of America will be keeping their thermostats set at higher than desired levels to avoid the dreaded high … Continue reading

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Five Ways To Win Food Customers

McDonald’s 4% U.S. sales decline further documents that the American consumer is in active revolt against conventional foods. But that is just half of the story. The Supermarket News’ survey presented at the Natural Product Expo West found that health … Continue reading

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Healthy Foods Sales Growing Three Times Faster Than Conventional Food Sales

The big news from the 2015 Natural Product Expo West was that the American consumer is buying healthy foods at volumes never seen before. Healthy and wellness products are achieving three times the sales growth as conventional food products. A … Continue reading

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Sustainability Sells

Walmart’s recently announcement “Sustainability Leadership Shop” website is the latest example of the importance sustainability has in winning customers and growing sales. The website’s marketing banner is “Making it easier to save more today, for a better tomorrow.” Impressively, Walmart … Continue reading

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How To Write A Green Business Plan

Business plan success in today’s multi-trillion dollar green economic revolution is determined by how successfully it fulfills the customer’s search for products that align value with values. If you are a retail business then your business plan must align with … Continue reading

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