Tag Archives: green marketing

Four Green Steps To Increased Revenues For Small Businesses

Have you ever heard of a Chinese restaurant serving sustainably sourced organic food? Probably not. Yet I know of a first-generation Chinese restaurateur facing extreme competition who saved his business by offering organic Chinese food. His restaurant is now packed … Continue reading

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Dan Piech of comScore: How To Best Practices Using Web Video In Green Marketing

Did you know that YouTube is second only to Google in web searches? This is a tremendous new opportunity for green marketing. Consumers are looking for what to buy and who to buy from as they search for “in me, … Continue reading

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Part Two: 4 Sales and Marketing Best Practices For Retail Success With The New Consumer

BBMG has published new research identifying 70 million “New Consumers” that are evaluating their purchase of products and services based a Triple Value Proposition. Part One of this two part article series outlined the Triple Value Proposition¬†of: Practical Benefits. The … Continue reading

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Hispanic Smartphone Users: Exciting Green Marketing Opportunity

Nielsen reports that smartphone market penetration is highest among mobile users who are part of ethnic and racial minorities in the U.S. And the leader in this trend is the Hispanic smartphone user. 45% of Hispanic mobile phone owners have … Continue reading

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Smart Phone Apps and Green Marketing

Smart phones are revolutionizing the consumer’s procurement decision process! This is a mega-trend that is enabling green revenue growth. Chadwick Martin Bailey and iModerate Research Technologies report that 1/4th of consumers have made a purchase using their smart phone. The … Continue reading

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Green Marketing: Green Blogging Best Practices

What is a best practice for promoting my business using the Web? That is a top five question I am continuously asked by entrepreneurs and businesses. One best practice is doing a green blog. A blog is a short story. … Continue reading

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Green Web Marketing For Small Businesses

comScore’s Digital Year In Review report found that U.S. e-commerce spending reached $227.6 billion in 2010, up 9 percent from 2009. Yet, Formstack reports that less than half (45%) of small business have a website! This is especially damaging for … Continue reading

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