Tag Archives: green

Can A Company Be Green If It Is Damaging Human Health

Newsweek has ranked Coca Cola as the ninth greenest company in the world. Coke earned this recognition by doing things like pioneering bioplastic bottles. But how does Newsweek’s recognition reconcile with their signature soda being “…considered a major contributor to … Continue reading

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Hispanic Super Consumers Are Mobile And Green

How mobile and online is the Hispanic Consumer? Nielsen conducted a recent survey and concluded that Hispanics are Super Consumers of mobile and mobile shopping. Increasingly, the sales path to the Hispanic consumer is through their smart phone.

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The $250 Trillion Green Economic Revolution

Climate change economics is emerging as a disruptive mega-trend driven by estimates that the cost of global climate change will be a staggering $72 trillion. This scale of cost is unprecedented in human history. The only comparative I could find … Continue reading

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Clean Technology Stuns International Auto Show

Would you use email or text messaging any less if the Post Office slashed the price of stamps by half? Of course not. The technologies just revealed at the North American International Auto Show (NAIAS) could have a similar impact … Continue reading

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Sell More. Save More. Food Service Goes Green

The “fast food” formula for growing revenues through promotional pricing of fries, burgers, tacos and sugary soda is in crisis. Sales are not going up and margins are eroding. This revenue crisis is being driven by the Millennial Generation and … Continue reading

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Price Is The Ultimate Sustainability Metric

Price is one of mankind’s most effective communications tools. It will also prove to be the ultimate sustainability metric. Here’s why. 85% of consumers say they will buy a more sustainable good or service versus a less sustainable one if … Continue reading

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Joan Blades Interview On Custom Fit Workplace

Joan Blades is the co-founder of both MoveOn.Org and MomsRising. She has written with Nanette Fondas a new book called The Custom-Fit Workplace.   The Custom-Fit Workplace has these three components: Telework Performance based management Non-Linear career paths The business … Continue reading

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