Tag Archives: Greenwashing

Marketing Opportunity: Consumers Want Green and Health Explanations From Companies On Their Brand Claims

Cone Green Gap Trend Tracker reports that consumers are still confused and searching for answers on what to buy and who to buy from. 57% of consumers mistrust green claims made by companies. 59% expect any green claim to be … Continue reading

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What Green Consumers Want To Buy!

Today‚Äôs businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness. However, companies are struggling with how to evolve their operations and product offerings to meet this growing consumer expectation. A … Continue reading

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Greenwashing’s Two Edged Sword

Thank you to those who wave the flag of “Greenwashing” at those who are not walking their talk. I work with businesses across the country and I can confirm that the fear of being tarred with greenwashing is a motivating … Continue reading

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