Here’s the top 10 watched videos:
1. Activision – Skateboard Dog
2. National Geographic – Deadly Predator
3. New Zealand Book Council – Going West
4. Victoria’s Secret – One Gift
5. Plane Stupid – Polar Bears
6. Intel – Cannonbells
7. Breast Cancer Awareness – Pink Glove Dance
8. Orbit – Clean it up
9. Epson – Extreme Gamer
10. Muscle Milk – Sexy Pilgrim

Now consider the themes of these videos. While not “green,” many have themes of health, wellness and the environment. Market research continues to point that the definition of green is a slippery one to pin down. Even though I just authored a book with the word green in the title, the major theme of the book is that awareness among consumers is growing around their questioning process on what to buy and who to buy it from. More and more I am seeing awareness as the definition of “green.”

Also note who is posting these high viewership videos. Video posting has grown beyond clever kids posting extreme sports or funny videos. Internet videos are rapidly emerging as the new “ad.” The really cool thing is that these ads are being watched based upon their entertainment and informative merits, not as an interruption in the programming you want to watch. A great internet video is unbelievably powerful in creating positive connections and awareness with targeted customers or thought-leaders.

The merger of awareness and internet videos affords a tremendous revenue growth opportunity for companies that can articulate how they are aligning values with value through social and new media channels. It is a major ingredient of The Secret Green Sauce for growing revenues, now!

This sparked the question, who are our Sustainable CEOs? The following were nominations submitted by Triple Pundit readers during the week of January 7-15, 2010 listed in order of their nominations. This list is impressive in its length and diversity of nominations. I posted with every name a link to their company’s webpage. Studying these leaders’ management practices and the “green” action items their companies are pursuing to grow profitability and revenues is an eye-opening window into the emerging sustainable global economy and why I now project $10 trillion of annual global sustainable revenues by 2017.

Doug Conan
Campbell’s Soup

Yvon Chouinard
Patagonia

Dan Hesse
Sprint

Mick Bremans
Ecover

Ray Anderson
Interface Carpet

BethAnn Lederer
Working Wonders

Lee Scott
WalMart

Jose Manuel Entrecanales
Acciona

Bill Bregman
Deltapaper Corporation

Jeff Hollender
Seventh Generation

Jeff Swartz
Timberland

Bill Ford
Ford Motor Company

Mark J. Woodward
Golf Course Superintendents Association of America

George Siemon
Organic Valley Company

Ed Lonergan
Johnson Diversey

Eric Schmidt
Google

Jeff Lebesch and Kim Jordan
New Belgium Brewery

Brian Walker
Herman Miller

Fuji Cho
Katsuaki Watanabe
ToyotaToyota

Steve Fambro
Paul Weber
Aptera Motors

Forrest North
Mission Motors

Dan DiMicco
Nucor CorporationNucor Corporation

William R. Johnson
H.J. Heinz Company

Jan Blittersdorf
NRG SystemsNRG

Steve Ells
Chipotle

John Mackey
Whole Foods

Irene Rosenfeld
Kraft Foods

Ross Taylor
Tenix

Gail Kelly
Westpac Bank

Indra Nooyi
Pepsico
Pepsico

Anita Roddick
CSR-Reporting

Sybil Goldfiner
comme il faut

Ofra Strauss
Strauss Group

Yehudit Bronicki
Ormat Industries

Maxine Fassberg
Intel Israel

Andy Ball
Webcor Builders

Shantanu Narayen
Adobe

Steve Roell
Johnson Controls

The study found that Americans consume almost 12 hours of information per day! It breaks down like this:
• Television: 4.91 hours per day
• Computer: 1.93 hours per day
• Radio: 2.22 hours per day
• Computer games: 0.93 hours per day
• Phone: 0.73 hours per day
• Print: 0.60 hours per day
• Recorded music: 0.45 hours per day
• Movies: 0.03 hours per day

Another amazing conclusion from this study is that the United States consumes approximately 34 gigabytes per day or 3.6 zettabytes in all of 2008. (a zettabyte is 1,000 exabytes. A single exabyte is 1 million gigabytes)