Today’s businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness.
However, companies are struggling with how to evolve their operations and product offerings to meet this growing consumer expectation. A common call to action among speakers at the recent Sustainable Brands 2010 conference (SB10) was [...]
The following is drawn from Wolf’s article in QSR Magazine:
The good news is that no one is expected to turn green overnight, but brands are expected to be truthful about their progress. “Restaurants should be honest about the extent to which they’re green. It’s OK to say you’re taking steps and not where you want [...]
Marketing best practices for growing Millennial Generation revenues are increasingly gaining a “green” tint. Millennials define “Their Future” as their dominate influence driver. They want a world that is cool, that reflects their inputs and comes without the 20th Century’s burdens of debt, unsustainable emission/waste streams and unresponsive businesses delivering goods and services that are [...]
The most recent Coupons.com survey found that 20% of American’s used a digital coupon in 2009.
This represents a 170% increase in usage.
The savings generated by these coupons almost reached $1 billion.
Who’s using digital coupons? Here’s the top ten cities:
Atlanta
Tampa
Cincinnati
St. Louis
Minneapolis
Nashville
Charlotte
Cleveland
Pittsburg
Kansas City
Dr. Letitia Wright, LA Business Book Review Examiner, wrote the following about The Secret Green Sauce: “This is a different way to thinking about the green market. Need a human resources plan? He covers it. Need to engage your CFO? He covers it. Need a strategic plan? He covers that too! Most business books will [...]
Thank you to those who wave the flag of “Greenwashing” at those who are not walking their talk.
I work with businesses across the country and I can confirm that the fear of being tarred with greenwashing is a motivating force firmly in place inside Corporate America. However, I am also beginning to see evidence [...]
Bill Roth, Green Business Coach for Entrepreneur.com highlights a quote by Seth Kaufman, director of media strategy for PepsiCo North America on “elective consumerism” and how consumers now “…value experiences much more than material possessions.”
