Tag Archives: marketing

Will Your Business Survive A Divided America

Every business now confronts the challenge of an America divided over what to believe and who to believe. In these tumultuous waters, how does a business navigate a relationship with their customers and work associates? What does a divided America … Continue reading

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Building A Sustainability Business Culture

The business case for sustainability has been proven. Today there are over a dozen companies reporting one billion dollars or more in annual revenues from the sale of green products. It is a rare business that has not taken some … Continue reading

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Three Keys To Winning Explosive Green Sales Growth

Going green is proving to be the path to explosive sales growth. Pioneering companies selling everything from soap (Unilever) to cars (Tesla) are winning customers and generating billions in revenues by offering more sustainable products. Today Unilever generates half of … Continue reading

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Top Five CSR Actions That Win Millennial Customers

Millennials are driving a corporate social responsibility (CSR) revolution that is disrupting every company’s marketing strategy. For millennials, CSR is not an activity or organizational department. They view CSR as the foundational element for product design, function and end of … Continue reading

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Win Millennial Generation Customers By Being Cool With A Purpose

“Cool with a purpose” defines the millennial generation. It also defines the marketing path to winning the millennial generation as customers. The obvious business challenge is trying to figure out how to be cool. Here are the three attributes that … Continue reading

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Marketing Opportunity: Consumers Want Green and Health Explanations From Companies On Their Brand Claims

Cone Green Gap Trend Tracker reports that consumers are still confused and searching for answers on what to buy and who to buy from. 57% of consumers mistrust green claims made by companies. 59% expect any green claim to be … Continue reading

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Green and Content Marketing: The “New Black Dress” And Best Practice For Business Advertising?

Rebecca Lieb posted a telling article in iMedia claiming that content marketing is the “new black” for business advertising. Here’s why: 35% of CMOs believe content marketing is the future of marketing, almost double from just 2006 69% of consumers … Continue reading

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