Tag Archives: marketing

Marketing Opportunity: Consumers Want Green and Health Explanations From Companies On Their Brand Claims

Cone Green Gap Trend Tracker reports that consumers are still confused and searching for answers on what to buy and who to buy from. 57% of consumers mistrust green claims made by companies. 59% expect any green claim to be … Continue reading

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Green and Content Marketing: The “New Black Dress” And Best Practice For Business Advertising?

Rebecca Lieb posted a telling article in iMedia claiming that content marketing is the “new black” for business advertising. Here’s why: 35% of CMOs believe content marketing is the future of marketing, almost double from just 2006 69% of consumers … Continue reading

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Part Two: 4 Sales and Marketing Best Practices For Retail Success With The New Consumer

BBMG has published new research identifying 70 million “New Consumers” that are evaluating their purchase of products and services based a Triple Value Proposition. Part One of this two part article series outlined the Triple Value Proposition of: Practical Benefits. The … Continue reading

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Group Coupons: Best Practices Marketing Green Products

Group coupons are an emerging marketing mega-trend. For the few that haven’t signed up yet, social group coupons are highly discounted deals available for a limited amount of time and a limited quantity. Group coupons are the social media path … Continue reading

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Green Web Marketing For Small Businesses

comScore’s Digital Year In Review report found that U.S. e-commerce spending reached $227.6 billion in 2010, up 9 percent from 2009. Yet, Formstack reports that less than half (45%) of small business have a website! This is especially damaging for … Continue reading

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Entrepreneurs: Winning Customers Through Green Marketing

71% of consumers “make a point to buy brands from companies whose values are similar to my own” according to a study by Young & Rubicam, August 2010. Making this type of connection really works. Green Carpet Clean, A Green … Continue reading

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BEST PRACTICES: How Nest-Collective Sells Health!

Linking with Concerned Caregivers is a powerful “secret sauce” for many of the successful businesses in my network that are experiencing significant revenue growth. Here’s yet another example of such a business called the Nest Collective. Sheryl O’Loughlin, the company’s … Continue reading

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