Tag Archives: marketing

Part Two: 4 Sales and Marketing Best Practices For Retail Success With The New Consumer

BBMG has published new research identifying 70 million “New Consumers” that are evaluating their purchase of products and services based a Triple Value Proposition. Part One of this two part article series outlined the Triple Value Proposition of: Practical Benefits. The … Continue reading

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Group Coupons: Best Practices Marketing Green Products

Group coupons are an emerging marketing mega-trend. For the few that haven’t signed up yet, social group coupons are highly discounted deals available for a limited amount of time and a limited quantity. Group coupons are the social media path … Continue reading

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Green Web Marketing For Small Businesses

comScore’s Digital Year In Review report found that U.S. e-commerce spending reached $227.6 billion in 2010, up 9 percent from 2009. Yet, Formstack reports that less than half (45%) of small business have a website! This is especially damaging for … Continue reading

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Entrepreneurs: Winning Customers Through Green Marketing

71% of consumers “make a point to buy brands from companies whose values are similar to my own” according to a study by Young & Rubicam, August 2010. Making this type of connection really works. Green Carpet Clean, A Green … Continue reading

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BEST PRACTICES: How Nest-Collective Sells Health!

Linking with Concerned Caregivers is a powerful “secret sauce” for many of the successful businesses in my network that are experiencing significant revenue growth. Here’s yet another example of such a business called the Nest Collective. Sheryl O’Loughlin, the company’s … Continue reading

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Selling To Wellness Customers

TrendWatching.com identifies the rise of the “wellthy” as a major 2011 Consumer Trend. These consumers hold being in good health to be as important to their status as owning the newest or shiniest branded luxury item. The Hartman Group August … Continue reading

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What Green Consumers Want To Buy!

Today’s businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness. However, companies are struggling with how to evolve their operations and product offerings to meet this growing consumer expectation. A … Continue reading

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