Tag Archives: millennials

How America’s Food Revolution Impacts Your Sales Success

The old recipe for business success was so simple. The three key ingredients were everyday low prices, convenience and uniform products. Think McDonalds. Low prices, drive-through windows and the same tasting of Big Mac sold around the world. Today, that … Continue reading

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Millennials and Food Tech Are DrivIng America’s Top Ten Food Trends

Millennials, and an explosion of healthier new products enabled through future tech, are driving America past sodas and fast foods. Tellingly, a beverage milestone was achieved while I attended the 2017 Natural Product Expo West. Americans are now buying more … Continue reading

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How Consumer Electronics Are Radically Redesigning Our Cars

Stop thinking of cars as a motor and wheels. Instead, think of cars in terms of computer chips, graphic cards and batteries. It is consumer electronics, rather than mechanical systems like combustion engines, that will define our vehicles in the … Continue reading

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Millennials Are Pushing Fast Foods Off The Table

McDonald’s just reported a 3% revenue decline. This is a stunning reversal in the company’s history. From 2005 to 2013 McDonald’s grew revenues by almost 50% or $10 billion. Why did McDonald’s see their sales fall? In a word, millennials!

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Four Drivers Propelling Clean Tech’s Growth

PG&E is one of our nation’s largest electric utilities. It has recently proposed retiring its nuclear power plant that began commercial operations in 1985. PG&E’s stated reasons is that this plant “no longer fits the needed generation profile of the … Continue reading

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California Proves Clean Tech Is Good Business

California is now the sixth largest economy in the world. It’s economy is twice the size of Texas. The state’s 3+% annual economic growth rate exceeds all other states and most countries. This scale of California’s economic success has been … Continue reading

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Top Five CSR Actions That Win Millennial Customers

Millennials are driving a corporate social responsibility (CSR) revolution that is disrupting every company’s marketing strategy. For millennials, CSR is not an activity or organizational department. They view CSR as the foundational element for product design, function and end of … Continue reading

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