The following is drawn from Wolf’s article in QSR Magazine:
The good news is that no one is expected to turn green overnight, but brands are expected to be truthful about their progress. “Restaurants should be honest about the extent to which they’re green. It’s OK to say you’re taking steps and not where you want [...]
The most recent Coupons.com survey found that 20% of American’s used a digital coupon in 2009.
This represents a 170% increase in usage.
The savings generated by these coupons almost reached $1 billion.
Who’s using digital coupons? Here’s the top ten cities:
Atlanta
Tampa
Cincinnati
St. Louis
Minneapolis
Nashville
Charlotte
Cleveland
Pittsburg
Kansas City
One of the key ingredients of The Secret Green Sauce for growing revenues is the consumer adoption of new media and social media. The rapid growth of this trend is mind-bogging. The comScore Video Metrix service reports that nearly 31 BILLION videos were watch by 170 million U.S. internet users in just the month of [...]
A UC San Diego study posted at “How Much Information?” has revealed exactly how intensely Americans have adopted the information age. The amount of text, images, audio, video, messaging, video games, etc. the average American consumer consumes PER DAY is equal to 100,000 words are approximately the size of the bible!
The study found that Americans [...]
Bill Roth, Green Business Coach for Entrepreneur.com highlights a quote by Seth Kaufman, director of media strategy for PepsiCo North America on “elective consumerism” and how consumers now “…value experiences much more than material possessions.”
