Tag Archives: new media

QSR Magazine: Christopher Wolf On Green Marketing

The following is drawn from Wolf’s article in QSR Magazine: The good news is that no one is expected to turn green overnight, but brands are expected to be truthful about their progress. “Restaurants should be honest about the extent … Continue reading

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Seeking To Grow Revenues: Digital Coupons!

The most recent Coupons.com survey found that 20% of American’s used a digital coupon in 2009. This represents a 170% increase in usage. The savings generated by these coupons almost reached $1 billion. Who’s using digital coupons? Here’s the top … Continue reading

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Video Watching Soars On The Web

One of the key ingredients of The Secret Green Sauce for growing revenues is the consumer adoption of new media and social media. The rapid growth of this trend is mind-bogging. The comScore Video Metrix service reports that nearly 31 … Continue reading

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Americans consume 11.8 hours of information, a day!

A UC San Diego study posted at “How Much Information?” has revealed exactly how intensely Americans have adopted the information age. The amount of text, images, audio, video, messaging, video games, etc. the average American consumer consumes PER DAY is … Continue reading

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ELECTIVE CONSUMERISM!

Bill Roth, Green Business Coach for Entrepreneur.com highlights a quote by Seth Kaufman, director of media strategy for PepsiCo North America on “elective consumerism” and how consumers now “…value experiences much more than material possessions.” Continue reading

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